Prince Edward Island potato growers and marketers say the time is ripe for a campaign in the United States to warn consumers that tariffs will hike their grocery bills.
They are issuing their call as U.S. President Donald Trump threatens to impose 25 per cent tariffs on Canadian goods as early as Feb. 1, a move that could devastate the province's major industry.
Greg Donald, general manager of the P.E.I. Potato Board, says over half of the Island's potatoes are shipped to the U.S., bringing $250 million to the industry annually, and there isn't any clear alternative if the U.S. market is no longer viable.
“What else are we going to do? We don’t have minerals, energy or oil in P.E.I. … We need to export our potatoes and it makes the most sense to supply the Americans. We don’t have a lot of other options,” he said in a recent interview.
Jennifer Harris, owner of Island Growers Co., said in an interview that it needs to be made clear to Americans that the food supply chain can't be replaced overnight, and that the short-term impact of tariffs would be price increases.
Harris — whose firm markets P.E.I. spuds to U.S. wholesalers and retailers — says the prime minister and all the country's premiers should unite behind an American advertising campaign detailing what will happen if Trump makes good on his threat.
She says a recent P.E.I. mission to New England delivered this message to retailers, but she adds "everyday U.S. citizens" who are struggling to pay bills need to hear it as well.
“I think we're missing the mark on communicating to American citizens that if these tariffs come into place, you are going to see it in the grocery store,” she said.
Ray Keenan, a potato farmer in Souris, P.E.I., said the relationship between the Island's growers and New England markets is historic and benefits both sides of the border.
"It's a trading relationship that goes back hundreds of years and it's mainly because of our geographic location. We're blessed to live in an area that's relatively close to the market, and our freight rates are much lower than competitors from Idaho," he said in an interview Friday.
"I think it's important that the provinces and the business community keep telling our story to our American customer base. Our customers will be hurt as badly as we will be (by tariffs)," he said.
Donald Killorn, director of the P.E.I. Federation of Agriculture, said in an interview Friday he believes Trump's threatening messages are partly designed to force concessions from Canada on trade and other issues, and he remains unconvinced the tariffs will become reality.