Affirm to become available to US Apple Pay users

Shares of Affirm (AFRM) are trading higher on Tuesday after Apple (AAPL) announced a partnership with the buy now, pay later (BNPL) platform. The collaboration will see Affirm's service integrated into Apple Pay.

Yahoo Finance's Julie Hyman and Josh Lipton break down the details.

For more expert insight and the latest market action, click here to watch this full episode of Market Domination.

This post was written by Angel Smith

Video Transcript

Of a firm as well.

They got a lift after Apple announcing a partnership with the Buy Now Pay Later platform.

So that was the news today says payment products, you would expect to be available to Apple Pay users in the US later this year.

So I guess it sounds like if you're checking out online or an app with Apple Pay, uh then you can apply to pay over time with, with Mac Lech's company.

Um I checked in with Dan Dole over at Mizuho.

Um he told his clients, he saw this as a big.

So the stock traded down several times in the past.

He says when Apple would kind of announced it was moving in into Max's market says a firm strong brand though sophisticated underwriting technology have a moat that Apple likely could not replicate on its own where he rates is buying.

Yeah, which is interesting.

You don't hear that too often about various areas that um it gets into.

But indeed, this is why the stock is up today because it's sort of a relief here.

Oh, it's not even though Apple, well, it seems to me is still competing with them.

Because they didn't get rid of their own buy.

Now pay later.

It's just that this is an option on the Apple platform.

The stock is down as we just saw quite a bit here and a date about 33% in part because the, because these concerns in part because of concern about regulation for buy now pay later, et cetera.

Um But so you also seeing some relief in the stock today, you know, after it has fallen.

Yeah, apparently company does not think this is gonna have some big impact on revenue or GMV, at least in fiscal 25 to your point.

You know, the stocks pop and they al although you're right, you pull back the chart.

It has been a rough start to the year for that company.

Yeah.

But guess what, we're going to hear more about this story because you should tune into Yahoo Finances podcast opening bid on Friday at 8 a.m. Eastern.

Our executive editor Brian Sazi will be speaking to Ceo Max Loin of a firm to get more color on all of this.