Fast-food chains are heading toward a price war this summer as America pulls back on dining out. While a race to the bottom could hurt all players, McDonald’s with its rich profit margin and cash flow, seems best positioned to emerge as the winner. Burger King debuted its $5 Your Way Meal earlier this month, which equates to a roughly 30% discount.
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"Companies are getting better at figuring out how to maximize profits. The more information they have about who you are and what you’re willing to pay, the more they can charge you."