Fast-Food Chains Jacked Up Their Prices. Now They’re Trying to Win You Back With Value Menus.
Fast-food chains are heading toward a price war this summer as America pulls back on dining out. While a race to the bottom could hurt all players, McDonald’s with its rich profit margin and cash flow, seems best positioned to emerge as the winner. Burger King debuted its $5 Your Way Meal earlier this month, which equates to a roughly 30% discount.