High inflation and rising interest rates weighed heavily on the stock market, sending the S&P 500 and the tech-heavy Nasdaq Composite into bear market territory. Shortly after Netflix launched the first streaming service, Roku brought the first streaming player to market.
Streaming platform Roku (NASDAQ: ROKU) and retail giant Walmart (NYSE: WMT) recently announced a partnership to bring interactive ads to Roku users. Wall Street isn't giving Roku much fanfare; the stock has fallen 13% over the past month. It will target you with ads for products you're likely to want, based on the first-party data Roku collects from you.
There's little question that the first half of 2022 was brutal for investors, ending with both the S&P 500 (SNPINDEX: ^GSPC) and the Nasdaq Composite Index (NASDAQINDEX: ^IXIC) in bear market territory. Amazon, MercadoLibre, and Roku haven't been immune -- they're down 42%, 66%, and 82%, respectively, from the highs they hit last year.