Here are the top companies Canadian students want to work for
As they grapple with a higher cost of living, Canadian university students on the hunt for a job say their top priority is high future earnings.
That’s according to a survey of 16,661 students from 161 universities across the country conducted by Universum, a data company specializing in employer branding. Universum conducted the survey between September 2023 and March 2024, with the students representing 186 areas of study.
Universum found that high future earnings was the top preference among Canadian students when it came to looking for work, followed by secure employment and flexible working conditions. Encouraging work-life balance was the fourth top priority, followed by professional training and development.
Jeff Rugg, senior employer brand advisor with Universum, says the survey shows that students are placing increasing importance on factors like future earnings, career advancement opportunities and a friendly work environment.
“This indicates a shift in priorities among students towards more immediate rewards and career progression, which can influence their choices in potential employers,” Rugg said in a statement. He also says when it comes to recruitment, companies should focus on aligning recruitment to focus on the priorities of their target talent pool.
Canada’s labour market has started to cool from what the Bank of Canada called “very overheated levels” and is showing signs of slack. Although the labour market added a net 90,400 jobs in April, the unemployment rate remained unchanged at 6.1 per cent amid surging population growth. But Rugg notes that it is still a competitive market for employers seeking candidates.
“The results suggest that the Canadian labour market is evolving in line with changing student preferences and industry trends,” Rugg said, adding that there has been increasing interest among students in the banking and aerospace industries.
“The emphasis on high future earnings and career advancement highlights the competitive nature of the Canadian job market, where companies need to offer attractive opportunities to attract and retain top talent from the beginning.”
Here are the top 10 most attractive employers according to university students, broken down by field of study:
Business students:
Google
Royal Bank of Canada
Apple
Deloitte
TD Bank
J.P. Morgan
KPMG
Microsoft
Goldman Sachs
Canada Revenue Agency (CRA)
Engineering/IT students:
Google
Apple
Microsoft
Tesla
Amazon
Canadian Space Agency
Boeing
Intel
Meta
Lockheed Martin Canada
Natural Sciences students:
Health Canada
Environment and Climate Change Canada
Pfizer
Natural Resources Canada
Hospital for Sick Children
Parks Canada
Canadian Cancer Society
Canadian Natural Resources Ltd.
University Health Network
Canadian Space Agency
Liberal Arts/Fine Arts/Education/Social Sciences students:
United Nations
Canadian Department of Justice
Canadian Security Intelligence Service (CSIS)
Health Canada
Employment and Social Development Canada
Google
Global Affairs Canada
Hospital for Sick Children
Indigo
Apple
Law students:
United Nations
Canadian Department of Justice
Lavery Lawyer Law Firm
J.P. Morgan
Canadian Security Intelligence Service (CSIS)
Global Affairs Canada
Canada Border SErvices Agency (CBSA)
Royal Canadian Mounted Police (RCMP)
Field Law Group
Gowling WLG
Health and Medicine students:
Health Canada
Hospital for Sick Children
Canadian Cancer Society
Doctors Without Borders
Canadian Red Cross
Alberta Health Services
McGill University Health Centre
Pfizer
Children’s Hospital of Eastern Ontario (CHEO)
Sunnybrook Health Science Centres
Alicja Siekierska is a senior reporter at Yahoo Finance Canada. Follow her on Twitter @alicjawithaj.
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