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Former WBD Europe Boss Priya Dogra Lands At Sky

Max Goldbart
·1 min read

Former Warner Bros. Discovery (WBD) Europe boss Priya Dogra is heading to Sky in a newly-created role.

Dogra will become the Comcast-owned pay TV network’s Chief Advertising & New Revenue Officer next month, responsible for leading and growing Sky’s advertising sales division, while focusing on developing and enhancing non-subscription revenue streams for the outfit. She will work closely with Brett Aumuller, Managing Director of Sky Media, who will report to her.

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The move comes hot on the heels of the unveiling of sports streamer Sky Sports+, which will launch this August.

Dogra spent 14 years at WBD, leaving last summer having most recently been President and Managing Director, EMEA following the merger. She left amid a flurry of exec departures and her team started reporting directly into international boss Gerhard Zeiler.

“I‘m thrilled to be joining the team at Sky with whom I’ve had the pleasure of partnering over the years,” said Dogra. “Sky has been at the forefront of delivering best in class consumer experiences in entertainment and connectivity and I’m delighted to be part of driving future innovation. I look forward to collaborating with our many partners on delivering innovative brand solutions and driving monetisation across linear and digital video.”

Chief Business Officer Nick Herm added: “Priya brings a wealth of operational and strategic experience in the media industry, and her proven track record of success, partnered with our history of innovation will be integral to driving growth areas for Sky, as we continue to connect our customers to more of what they love.”

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