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The most efficient way to give to charity

Giving Tuesday, the anti-Black Friday day for charitable donations, comes on the heels of Cyber Monday. If you’ve never heard of it before, that’s because it is only a few years old, founded in 2012 by the 92nd Street Y and the UN Foundation in response to post-Thanksgiving materialism—and the fact that December is your last chance for a tax-deductible donation before the new year arrives.