Kim Kardashian's Skims to release first menswear collection

Later this week, men will be able to buy their own Skims undergarments. The company, co-founded by Kim Kardashian, is using athletes such as San Francisco 49ers' Nick Bosa, soccer star Neymar Jr., and Oklahoma City Thunder's Shai Gilgeous-Alexander to model the new line. Yahoo Finance's Josh Schafer, Alexandra Canal, and Madison Mills discuss why this collection makes sense for the brand.

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Video Transcript

JOSH SCHAFER: We got to talk Skims, because I'm finally going to be able to buy some Skims for myself. Very, very exciting news.

Kim Kardashian's company Skims is going to be launching a menswear product. They're going to be launching some underwear, some shirts, it looks like. It's a couple different things coming out. These are going to be launching on Thursday. And they use a couple of different athletes to highlight. That was a big part of the marketing push here. They had Nick Bosa from the 49ers, Neymar, a very famous soccer player, and Oklahoma City Thunder player, Shai Gilgeous Alexander. So they sort of used the professional athlete way into this to market to men.

As a man, that loves some athletic wear, I'm a big Lululemon wearer. I love the concept of being able to be comfy while also dressed up and that sort of thing.

ALEXANDRA CANAL: Yeah.

JOSH SCHAFER: I'm all in on Skims. I got to try them.

ALEXANDRA CANAL: What do you think of the price point, around 45 to 55, depending on the brand? Is that normal for boxers? And--

JOSH SCHAFER: Well, yeah. I mean, like, if we're specifically talking about boxers, then I honestly don't know. I couldn't tell you off the top of my head like how much that cost. I was thinking more of the shirts, I think, are like in $40 to $50 range, which I have like more of a familiarity with, which feels about right. Like that's what athletic apparel brands are, right? Like a Lululemon, like a Vuori, like some of those brands that have become more popular, Rhone.

ALEXANDRA CANAL: Because it's premium.

JOSH SCHAFER: It is. Like, it's the premium athletic apparel where you get people to wear it out. And the other thing, though, guys when you think about just the overall Skims story here, a company we're wondering if they're eventually going to go public and how they expand, this feels like a really smart play to me, because who shops the most probably for guy's underwear?

I don't have the stat off the top of my head. But I would guess there's a decent amount of females that are buying their significant other that kind of stuff and buying it for Christmas. So you get them at the same spot, right? And then they just buy everything right there. It seems like a good sale.

MADISON MILLS: She's been teasing this for a while. I know this is the official news today. But she's been talking about expanding the market to men for a while. And it makes a lot of sense, because we've seen a lot of the big competitors to Skims doing this, again, for some time now. You think about Parade, Savage Fenty, some of these direct-to-consumer Instagram brands that have already expanded the audience. So it's just a smart, smart business move for her.

ALEXANDRA CANAL: Yeah. And we saw just on our screen right there that Skims is valued at $4 billion. I do think an IPO is going to happen at some point. And like, this is just a perfect opportunity to really expand the audience there.