Deckers stock jumps on Hoka and Ugg-fueled earnings beat

Deckers Outdoors (DECK) shares are trading higher after the apparel company delivered a beat and a raise. Market Domination Hosts Julie Hyman and Josh Schafer take a look at the Ugg and Hoka parent company as well as other shoe company stocks that are on the move like Skechers (SKX) and ON (ONON).

To watch more expert insights and analysis on the latest market action, check out more Market Domination here.

This post was written by Naomi Buchanan.

Video Transcript

Footwear is in focus today led by Deckers riding higher on the back of their latest earnings report that saw the company top expectations and raise guidance for 2025.

Sketcher is a bit of a head scratcher there because that company reported earnings that beat and actually raised its forecast.

But those shares are taking a hit in terms of Deckers.

I mean, it just continues to have hot shoes.

Ugg Uggs have like kind of dipped and then come back and Hoka are hot.

Yeah, it seems like every quarter we're looking at this report and it's, oh, hoca sales are doing better than you thought hoca sales are doing better than you thought.

I couldn't help but read through this report and think about Nike and think about the read through there of Hoa's continue to get more and more popular.

They have so much Hoka coming into the running shoe competitive space, right?

How that's weighed on Nike can Nike find a way to create something like Hoka, it feels like they, whatever Hoka is doing with that product mix.

I know people like the shoes and find them comfortable, but there's something with that product where some of the other bigger retailers just haven't been able to find them right fit to really have a shoe that competes with it.

Yeah, even though you see like all of the shoe companies trying kind of chasing each other with that silhouette.

Like I always bring up my husband who has like six pairs of hoka, which is kind of nuts, but that's what, you know, people have six pairs of Nikes and no one thinks anything of it.

I will point out when you make the comparison.

HOA sales this quarter were about $571 million.

Nike sales last quarter were about 11.5 billion dollars.

So, it's much smaller but like the, the, the discussion share that they're getting considering how small they are is also just really interesting walk around New York City.

You see more hoka sometimes now than Nikes.

If you walk in a park, it stands out to me every time.

It's very interesting to see that sort of shift.

Yeah.

You've seen an uptick in that, in, on a lot of people have on stock also up today.

I think about 6% last time I checked.