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Crisis Management: Selling on Amazon is like 'selling your soul to the devil'

Canadians are planning on spending less this year over the holidays, as concerns about the country’s economic recovery and the impact of the pandemic continue to weigh on consumers.

That is going to mean that struggling retailers are going to face steep competition when it comes to attracting customers during one of the busiest times of the year.

Retailers are also going to have to deal with competition from Amazon, which is Canadians’ top choice when it comes to holiday shopping. According to a recent Deloitte survey, 66 per cent of Canadian shoppers say they will be using Amazon to find and purchase items, which is up from last year.

So that raises the question for small business owners -- should you be selling your goods on Amazon’s platform, or is there another approach that will help you get those holiday dollars?