Chipotle is using AI to better understand customer habits: CFO

Shares of Chipotle (CMG) are rising as the fast-casual food chain posted its first-quarter earnings, revealing same-store sales jumped 7% year-over-year. In addition, multiple financial firms have raised their price targets over the success of the company. Is there more to the secret sauce of Chipotle's success?

Chipotle CFO Jack Hartung is joined by Yahoo Finance Executive Editor Brian Sozzi on the Morning Brief to discuss the increase in worker wages in California after the passing of the FAST Act, Chipotle's performance, and the overall health of the consumer.

"We're starting to experiment with gathering customer data, gathering what are the visit habits, what are the buying habits when they do visit," Hartung elaborates on the chain's implementation of artificial intelligence. "And using AI to help us understand when customers' habits are changing, is there some action we can take like if somebody is starting to visit less or they're starting to spend less when they come? If that happens, what can we do in terms of making an offer that is relevant to that customer?"

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This post was written by Nicholas Jacobino