Beyoncé moves markets: What to do if you’re not Queen Bey

On “Financial Freestyle with Ross Mac,” Kai Cunningham, co-founder and partner at Limited Ventures, discusses the extraordinary market influence of megastars like Beyoncé, whose endorsements can cause dramatic stock fluctuations, Not yet a megastar? Cunningham goes on to offer practical strategies like collective investing and leveraging relationship capital for athletes and entertainers who, while not possessing Beyoncé's star power, can still significantly influence market dynamics.

Influence market dynamics like Queen Bey with “Financial Freestyle with Ross Mac." For more insights listen to the full episode here or wherever you get your podcasts.

This post was written by Jimi Corpuz.

Video Transcript

I think we all understand like the actual stardom of certain people that are, whether you're an athlete or entertainer, it can truly move a stock's valuation, right?

I think we heard when Beyonce was saying, pay me an equity with, you know, I think that was over and then she just put out a song earlier this year, a few months ago called like Levi Jeans or something that stock popped like 20%.

So I like that.

Like you, you like kinda how are you seeing that, that type of influence in your work?

I mean, if you look at any consumer face and brand and this is probably the biggest variable in private markets when we talk about athletes and entertainers, athletes because of their collective following and just their overall influence, it would lend to the majority of their impact being on consumer facing products or products that need eyes or that are based on popularity and venture.

Most of the upside is actually in the boring businesses, the things that we don't see.

So we try to change the narrative on using their relationship capital to get that same exposure as well as their physical capital when it makes sense that some of those businesses where their likeness may not apply.

But to your point, someone like Beyonce can really move the needle but everyone's not Beyonce.

So if you're not Beyonce, why not have 20 or 30 guys coves with you or use your likeness together?

Um It's actually funny.

I know we were talking about this.

I did a program at Harvard Business School, shout out to Professor Anita.

Um and one of the core themes was how certain influencers and artists and athletes like uh lebron or Beyonce or Jay Z or Becca or Messi actually have the power to stand up to and challenge some of these larger brands.

But again, I wanna go back to this core theme of actually having the infrastructure for that to even be the case.

If there's one message I would have to the younger athletes and entertainers who are walking into wealth sooner is to really spend time focusing on infrastructure or finding someone who can help you create that infrastructure.