Competitive Advantage: Being Loyal to Your Favorite Brands
The second piece of Michael Porter's analysis looks at the companies themselves. Once you've assessed an industry for its competitive dynamics, then you want to get in there and assess whether or not the specific companies in that industry have a durable competitive advantage. Porter talks about two different ways a company can acquire that, where the first one is obviously low cost.
This podcast was recorded on 10/26/2015