Advertisement
Canada markets open in 3 hours 32 minutes
  • S&P/TSX

    22,259.16
    -31.46 (-0.14%)
     
  • S&P 500

    5,187.67
    -0.03 (-0.00%)
     
  • DOW

    39,056.39
    +172.13 (+0.44%)
     
  • CAD/USD

    0.7285
    -0.0003 (-0.04%)
     
  • CRUDE OIL

    79.49
    +0.50 (+0.63%)
     
  • Bitcoin CAD

    83,875.28
    -1,590.03 (-1.86%)
     
  • CMC Crypto 200

    1,317.58
    +17.48 (+1.34%)
     
  • GOLD FUTURES

    2,313.80
    -8.50 (-0.37%)
     
  • RUSSELL 2000

    2,055.14
    -9.51 (-0.46%)
     
  • 10-Yr Bond

    4.4920
    +0.0290 (+0.65%)
     
  • NASDAQ futures

    18,125.75
    -60.75 (-0.33%)
     
  • VOLATILITY

    13.27
    +0.27 (+2.08%)
     
  • FTSE

    8,355.73
    +1.68 (+0.02%)
     
  • NIKKEI 225

    38,073.98
    -128.39 (-0.34%)
     
  • CAD/EUR

    0.6784
    +0.0008 (+0.12%)
     

Competitive Advantage: Being Loyal to Your Favorite Brands

The second piece of Michael Porter's analysis looks at the companies themselves. Once you've assessed an industry for its competitive dynamics, then you want to get in there and assess whether or not the specific companies in that industry have a durable competitive advantage. Porter talks about two different ways a company can acquire that, where the first one is obviously low cost.

This podcast was recorded on 10/26/2015