WEN Jan 2025 15.000 put
- Yahoo Finance Video
Fast food discounts are a 'necessary evil' right now: Analyst
The fast food sector has seen an uptick in discounted offerings from companies like McDonald's (MCD) and Burger King as pressure to bring in more consumers intensifies. What does this mean for the broader restaurant sector? BTIG Managing Director and Restaurant Analyst Peter Saleh and TD Cowen Managing Director Andrew Charles join Market Domination to give insight into the discounts offered at fast food chains and what investors need to keep in mind moving forward. Saleh characterizes the industry as healthy overall but highlights several key risks: "I think these discounts, as steep as they are, are going to likely hurt same-store sales in the medium term, and I think they could hurt margins in our opinion. These are investments in value perceptions given all the media backlash against all the price increases that have been happening. So we think this is something necessary, a necessary evil for these companies to be doing at this point in time, but it's going to take some time to change the perception and the narrative in the media that these companies are more about value than they are about price hikes." Charles notes he is "cautiously optimistic" about the fast food giants' strategy: "I would say the last time we saw this, to your point, was in 2018, not a banner year for McDonald's. You had same-store sales of about 2.5%. It's a little bit above the consensus right now for 2% for the year and during that time, traffic was negative by about 2.2%. So the analog here is not great." For more expert insight and the latest market action, click here to watch this full episode of Market Domination. This post was written by Nicholas Jacobino
- Barrons.com
Short Interest on Fast-Food Stocks Surging as Meal Deals Pop Up
Total short interest in restaurants shot up 6% sequentially in the first two weeks of May, with much of that driven by high franchised quick-service brands, including Burger King parent Restaurant Brands International and Wendy's, as investors grow wary of softening fast-food traffic and the emergence of "value wars" within the sector, Raymond James analyst Brian Vaccaro says in a research note.
- Yahoo Finance Video
Burger King to offer $5 meal deal: Fast food's value hack
As consumers tighten their purse strings in the face of inflation, Burger King has become the latest fast food chain to prioritize value offerings strategically to attract cost-conscious diners. The company confirmed a new $5 meal deal aimed at catering to customers seeking affordable options. Yahoo Finance's Brad Smith and Seana Smith break down the details, shedding light on the factors driving restaurants toward value-oriented strategies to boost profits. For more expert insight and the latest market action, click here to watch this full episode of Morning Brief. This post was written by Angel Smith
