SPOT Dec 2025 190.000 call
- CNN Business
Spotify is hiking its prices again
Spotify is increasing its prices again, less than a year after it last hiked prices for most of its subscription plans.
- Reuters
Spotify raises prices of its US premium plans
Spotify has been trying to boost its margins in recent months by lowering marketing spending and through layoffs, after relying on promotions and hefty investments to drive user growth.
- Reuters
Spotify raises U.S. prices of its premium plans in margin push
On a monthly basis, Spotify has raised prices of its individual plan to $11.99 from $10.99, duo plan to $16.99 from $14.99 and its family plan to $19.99 from $16.99 in the U.S. Spotify has been trying to boost its margins in recent months by lowering marketing spending and through layoffs, after relying on promotions and hefty investments to drive user growth. "We're increasing the price of Premium Individual so that we can continue to invest in and innovate on our product offerings and features," Spotify said in an email, which it plans to send to its subscribers in the U.S. over the next month.
