SBIO Jul 2024 35.000 call

Sabio and McDonald's USA Announce Strategic Collaboration to Reach Culturally Diverse Audiences Across the CTV Landscape

Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a Diverse owned leader in the Connected TV ("CTV")/over-the-top ("OTT") ecosystem helping brands reach, engage and validate diverse consumers through technology) today announced it has entered into an engagement with McDonald's USA, through a partnership with Publicis Groupe. The relationship strengthens McDonald's commitment to diverse communities, and specifically with diverse-owned media partners, by leveraging Sabio's