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- CNN Business
IKEA wants to pay real people to work in its new store inside Roblox game
IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24, and becoming the first brand to offer paid work on the platform, it said in a statement.
- WWD
How Roblox Is Coming for Real-world Retail
Roblox’s Winnie Burke talks to WWD about fashion’s trajectory in the virtual world and the platform's moves into retail, for both digital and physical goods.
- WWD
Adidas Talks Virtual Fashion, New Gaming Business Unit and Its $20,000 Virtual Roblox Necklace
Who says the metaverse is dead? Adidas' collaboration featured a virtual necklace that nabbed $20,000 on Roblox.
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