Planet Fitness (PLNT) focuses on strategic pricing adjustments to drive membership growth. However, a lack of effective advertising campaigns is a concern.
New study finds that ninety per cent of Canadian teens believe physical activity can positively impact their lives and boost mental health1 TORONTO, May 21, 2024 (GLOBE NEWSWIRE) -- Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces the return of its High School Summer Pass™ program, inviting high school teens ages 14 – 192 to work out for free at any of its 2,500+ Planet Fitness locations
Planet Fitness stock was rising Tuesday after a J.P. Morgan analyst upgraded his rating on the gym stock. Rahul Krotthapalli upgraded shares of Planet Fitness to Overweight from Neutral on Tuesday and increased his price target to $78 from $68. Krotthapalli wrote in a research note that his upgrade was driven by “increased confidence in Planet Fitness’ long term growth trajectory.”