NEW YORK, Sept. 27, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company. Snowflake will be enabled within Magnite Access, the company’s suite of audience and identity tools that empowers publishers and buyers to manage, create, and transact audience segments in a variety of ways. Through this collaboration, agencies, advertisers, and media owners can leverage data ac
PubMatic (NASDAQ: PUBM) attracted a stampede of bulls when it went public on Dec. 9, 2020. Why did the bulls fall in love with PubMatic? Many adtech companies fall into one of two categories: sell-side platforms (SSPs), which help publishers manage and sell their own ad inventories; and demand-side platforms (DSPs), which sell ad space across a wide range of platforms.
Magnite (MGNI) collaborates with Scope3 to enhance sustainability in omnichannel advertising.