LUV Jan 2025 30.000 call

OPR - OPR Delayed Price. Currency in USD

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1.7600

-0.4700

(-21.08%)

At close: 03:57PM EDT

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LA Times
After 57 years of open seating, is Southwest changing its brand?
The popular low-cost airline Southwest announced major changes this week, including a switch from open to assigned seating that could ruffle feathers among loyal travelers.
CNN Business
Why Southwest just broke its 50-year boarding tradition
Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its brand identity.
PR Newswire
SOUTHWEST ADDS MORE FLIGHTS FOR POPULAR EVENTS; PUBLISHES INITIAL REDEYE SERVICE AND NEW ROUTES SPANNING THE COUNTRY
Southwest Airlines Co. (NYSE: LUV) has new flights available for booking today as the carrier continues responding to Customer demand and preferences with additional service around popular events in Southwest® destinations, as well as redeye operations for the first time.