KO - The Coca-Cola Company

NYSE - NYSE Delayed Price. Currency in USD
53.79
+0.30 (+0.56%)
At close: 4:00PM EDT

54.43 +0.61 (1.13%)
Pre-Market: 7:30AM EDT

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Previous Close53.49
Open53.69
Bid54.26 x 1300
Ask54.49 x 3000
Day's Range53.58 - 54.12
52 Week Range44.42 - 55.92
Volume12,116,231
Avg. Volume11,942,346
Market Cap230.008B
Beta (3Y Monthly)0.30
PE Ratio (TTM)32.80
EPS (TTM)1.64
Earnings DateOct. 18, 2019
Forward Dividend & Yield1.60 (2.99%)
Ex-Dividend Date2019-09-13
1y Target Est57.48
Trade prices are not sourced from all markets
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  • Bloomberg

    Southeast Asia Has a Weight Problem

    (Bloomberg Opinion) -- Starting next year, Singapore will treat packaged sugary drinks such as Coca-Cola the way that other countries treat cigarettes. Advertisements will be banned, and a label attesting to a beverage's unhealthiness will be mandatory. The goal is to reduce the high rate of sugar consumption and associated health problems — such as diabetes and heart disease — that are now plaguing Southeast Asia.The problem is quickly getting worse. Between 2010 and 2014, obesity surged 24% in Singapore, 27% in Malaysia and 38% in Vietnam. Left unaddressed, this epidemic could exact steep human and financial costs. Banning ads for sugary drinks won't solve the problem on its own. But if Singapore thinks a bit more ambitiously, it might provide a model for other emerging and newly developed countries needing to slim down.It wasn't so long ago that much of Asia was associated with undernourishment. Thanks to a half-century of economic development and income growth, that’s no longer the case. Although hunger remains an issue in some areas, overall, Asians now have access to more and better food than ever — a fact reflected in rising life expectancies across the continent.But increased access to food isn't all good news. As incomes have risen, Asia's eaters have tended to shift away from traditional starch-based diets and toward food rich in fat, protein, dairy, and sugar, much of it packaged and processed. Calories that might've once been worked off in rural fields now accumulate on the hips and bellies of Asia's middle classes as they settle in cities by the tens of millions. Meanwhile, local food cultures that posed few health risks in less affluent times turn out to be problematic in an era of cheap calories. The fried snacks emblematic of Malaysian street food pose minimal health risks in moderation. But thanks to their low-cost ubiquity, they’re now helping to make the country, in UNICEF's words, “the fattest nation in Asia.”Then there's sugar. Even before low prices made sweets widely accessible, Southeast Asia had a sweet tooth. Now that it can be more easily indulged, consumption is skyrocketing. In Thailand, daily sugar intake has increased from 19 teaspoons a day in 1997 to 28 in 2019. Singapore is modest by comparison, with consumers averaging around 12 teaspoons a day, about half from beverages (a typical can of soda contains 10 teaspoons). But even that’s at the high end of the World Health Organization’s guidelines.The health effects associated with this shift, combined with other unhealthy nutritional trends, have been severe. Southeast Asia now accounts for about 20% of all diabetics globally. Over the past two decades, countries in the region have seen the world’s largest increases in premature deaths related to cardiovascular disease. Already, obesity-related ailments take up as much as 15% of Indonesia’s national health-care spending and 19% of Malaysia's.Faced with such an epidemic, Singapore's plan to ban advertising and mandate labeling certainly makes sense. But if the government really wants to reduce consumption, it’ll need to apply direct pressure on manufacturers and consumers by imposing taxes on the production and sale of sugary goods. In price-sensitive developing countries like Mexico, such taxes have proved effective in reducing consumption or changing manufacturers’ practices. In Malaysia, the mere threat of such a tax convinced F&N Beverages Marketing, one of the country's biggest drink manufacturers, to reformulate 70% of its products to avoid the price hike.Ultimately, developing countries will have to look beyond prepackaged goods. Informal street dining remains prevalent in most of these areas, and consumers seeking sugary snacks or fried food can simply frequent a stall and eat tax-free. Promoting healthy (or healthier) eating will require long-term public-education campaigns, ideally combined with school-based nutritional programs like the one Malaysia will be launching next year.None of this will be easy or cheap. But, as with a diet, the improved quality of life should ultimately pay for all the sacrifice.To contact the author of this story: Adam Minter at aminter@bloomberg.netTo contact the editor responsible for this story: Timothy Lavin at tlavin1@bloomberg.netThis column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.Adam Minter is a Bloomberg Opinion columnist. He is the author of “Junkyard Planet: Travels in the Billion-Dollar Trash Trade” and the forthcoming "Secondhand: Travels in the New Global Garage Sale."For more articles like this, please visit us at bloomberg.com/opinion©2019 Bloomberg L.P.

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  • Doritos, Snickers and Pizza Are Under Attack
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    (Bloomberg Opinion) -- Why should society permit the existence of food companies that contribute to poor health? The standard answer is that people should be allowed to make bad choices about what they eat and drink. But that’s a slippery defense when the consumers are children and the choices they face are loaded against their wellbeing, as Thursday’s British government report on childhood obesity makes clear.The snacks industry — from Mondelez International Inc. to Coca-Cola Co. and from Nestle SA to the Kraft Heinz Company — needs to rethink its purpose, and strategy, if its license to operate is to endure.Former U.K. chief medical officer Professor Sally Davies, the report’s author, cites multiple causes for a saddening rise in obesity among England’s 10-11-year-olds since 1990. The giant food brands are only part of the problem but that hardly absolves them from leading the solution. As Davies says, cheap unhealthy food tends to be the most readily available. Portion inflation is rampant. Advertising or sponsorship is pervasive. Healthy options are often unaffordable for those on low incomes, while the unhealthy options are cheap.Davies’s recommendations include some radical ideas. The U.K. public may be banned from eating and drinking on public transport. Industry faces calorie caps on food portions consumed “out-of-home,” tiered VAT on unhealthy food, plain packaging and the end of tax deductibility of marketing costs for unhealthy products. These may just be proposals. But the direction of travel is clear.This is what happens when an industry fails to self-regulate to mitigate its worst effects. Governments wake up. The food and drink industry is a big employer and a big taxpayer. Even so, the economics favor intervention. The medical costs of obesity, coupled with lost productivity, are 3% of global GDP, according to McKinsey research from 2014. Today’s unhealthy children are tomorrow’s sick workforce.The U.K. Food and Drink Federation, the lobby group, says “punitive action” might hinder continuing the progress the manufacturers have already made in cutting salt, sugar and calories from their products over the last four years. It says the industry must “take the consumer with us.” The question is whether it is taking itself and its customers to an early grave. The industry needs to see this problem as an opportunity not a threat. First, it should be clear about its role in society. Making treats that people want to eat can be a good reason for a corporation to exist, but not when it adds to a public health crisis. This doesn’t mean PepsiCo Inc. ending production of Doritos. But it does mean defining responsibly what the target market — and age group — is for such products. And it requires combining marketing with education.At the same time, food manufacturers should redouble their efforts to innovate healthier, cost-effective alternatives to sugar and salt. This is a chance for the food giants to think about the huge market for healthy snacks. Food technology has a vital role here and it’s best mediated by the private sector. R&D has already helped, as with the development of Nestle’s so-called hollow sugar.This week the OECD proposed reforms to corporate taxation, which would allow governments to tax digital companies that generate revenues in countries where they have no physical presence. The food industry faces a similar revenue challenge. Its products will be subject to extra taxes in certain markets until they start to use their well-funded research labs to help meet national health objectives.It’s not clear that the sector sees obesity as a strategic issue yet. Unilever NV is recycling plastic packaging but still aiming to sell lots more Ben & Jerry’s ice cream. The debate among investors about what stocks to divest centers on fossil fuels right now. If food companies don’t act, they’ll join tobacco and oil in the sin bin.\--With assistance from Lara Williams.To contact the author of this story: Chris Hughes at chughes89@bloomberg.netTo contact the editor responsible for this story: James Boxell at jboxell@bloomberg.netThis column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.Chris Hughes is a Bloomberg Opinion columnist covering deals. He previously worked for Reuters Breakingviews, as well as the Financial Times and the Independent newspaper.For more articles like this, please visit us at bloomberg.com/opinion©2019 Bloomberg L.P.

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