DPZ Jun 2024 380.000 call

Burger King to offer $5 meal deal: Fast food's value hack

As consumers tighten their purse strings in the face of inflation, Burger King has become the latest fast food chain to prioritize value offerings strategically to attract cost-conscious diners. The company confirmed a new $5 meal deal aimed at catering to customers seeking affordable options. Yahoo Finance's Brad Smith and Seana Smith break down the details, shedding light on the factors driving restaurants toward value-oriented strategies to boost profits. For more expert insight and the latest market action, click here to watch this full episode of Morning Brief. This post was written by Angel Smith