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- Yahoo Finance
Netflix's NFL deal highlights streamer's 'natural evolution' as sports rights take center stage
Netflix will stream two Christmas Day games this year as part of a three-season deal with the NFL.
- Reuters
TV companies flaunt ad tech and AI to persuade advertisers to spend
Television "upfront" advertiser presentations this week in New York City were hardly about TV at all. The annual week-long affair where media executives have traditionally pre-sold TV advertising featured many familiar trappings: pop stars Alicia Keys and Billie Eilish dazzled packed auditoriums with live performances; celebrities Kevin Hart, Reese Witherspoon and Ryan Reynolds hawked their latest projects, and Super Bowl star Tom Brady joined other pro athletes on stage. But it was ad tech and artificial intelligence that was getting all the attention.
- Yahoo Finance
Disney-Fox-Warner Bros. sports streaming service has a new name: Venu Sports
The streaming service, announced in February, is set to debut sometime this fall.
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