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Cricut, Inc. (CRCT)

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
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31.98-2.70 (-7.79%)
At close: 4:00PM EDT

Cricut, Inc.

10855 South River Front Parkway
South Jordan, UT 84095
United States

IndustryComputer Hardware
Full Time Employees640

Key Executives

NameTitlePayExercisedYear Born
Mr. Ashish AroraCEO, Pres & DirectorN/AN/A1968
Mr. Martin F. PetersenChief Financial OfficerN/AN/A1961
Mr. Kimball ShillExec. VP of Operations & QualityN/AN/AN/A
Mr. Ryan HarmerVP of Accounting & Corp. ControllerN/AN/AN/A
Mr. Donald B. OlsenExec. VP, Gen. Counsel & Sec.N/AN/A1975
Ms. Kim KanarowskiExec. VP of MarketingN/AN/AN/A
Mr. Gregory RowberryExec. VP of Sales & ChannelN/AN/A1968
Ms. Courtney HillSr. VP of HRN/AN/AN/A
Mr. Ariel FischerExec. VP of Direct-to-Consumer & ConsumableN/AN/AN/A
Mr. Chuck SeiberExec. VP of Product, Brand & DesignN/AN/AN/A
Amounts are as of and compensation values are for the last fiscal year ending on that date. Pay is salary, bonuses, etc. Exercised is the value of options exercised during the fiscal year. Currency in USD.


Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Europe, and internationally. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company provides connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations under the Cricut brand. It offers Cricut Joy, a cutting and writing machine to personalize, organize, and customize kitchen, office, school, celebration, and idea projects; Cricut Maker, a cutting machine that handles fabrics, leather, paper, and balsa wood; Cricut Explore, a cutting machine for DIY projects; Cricut EasyPress 2, a machine that delivers heat transfers on baby bodysuits, big-time jerseys, and banners; Cricut EasyPress Mini, a heat transfer machine for curved surfaces, as well as hard-to-reach spots between seams and buttons. The company also provides Infusible Ink, a heat transfer system that permanently infused into base material, as well as accessories and materials, such as knifes, blade changing systems, cutting rulers and self-healing mats, hand tools, crafting materials, and cases. It serves customers through its online store. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

Corporate Governance

Cricut, Inc.’s ISS Governance QualityScore as of N/A is N/A. The pillar scores are Audit: N/A; Board: N/A; Shareholder Rights: N/A; Compensation: N/A.

Corporate governance scores courtesy of Institutional Shareholder Services (ISS). Scores indicate decile rank relative to index or region. A decile score of 1 indicates lower governance risk, while a 10 indicates higher governance risk.