CMCSA Sep 2024 40.000 call
- Business Wire
Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences for Addressable TV Campaigns Across Linear and Streaming
NEW YORK, June 06, 2024--Today, Comcast Advertising and TransUnion (NYSE: TRU), a global information and insights company, announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32MM households can be matched to information within TransUnion’s identity graph to build custom, advanced audience segments for addressable TV advertising campaigns on Comcast platforms.
- ACCESSWIRE
Celebrating Our Military Spouses at Comcast NBCUniversal
NORTHAMPTON, MA / ACCESSWIRE / June 5, 2024 / Comcast Corporation: At Comcast NBCUniversal, we recognize that military service is a commitment made by entire families, not just those in uniform. This past Military Spouse Appreciation Day, we were ...
- Business Wire
Effectv Extends Audience Addressable to Enable Regional and Local Market Advertisers to Deliver Household Targeted Campaigns
NEW YORK, June 05, 2024--Effectv, the sales division of Comcast Advertising, today announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in addition to national brands, tap into the power of addressable advertising to deliver more impactful multiscreen TV campaigns and drive incremental reach across Comcast’s +28MM household footprint.
