Alaska Airlines is expanding our long-standing partnership with British Airways, a founding member of the oneworld alliance, to now enable our guests to purchase convenient, nonstop flights to London directly at alaskaair.com. Guests can buy British Airways flights at alaskaair.com for a seamless travel experience between London Heathrow and Alaska's gateway airports in Seattle, Portland, San Francisco, Los Angeles and San Diego as well as Chicago and New York JFK.
Alaska Airlines on Tuesday lost an appeal in an approximately $160 million trademark case with Virgin Group, after a London court last year ruled Virgin was entitled to royalties even though the U.S. airline no longer uses the Virgin brand. Virgin units Virgin Aviation TM Ltd and Virgin Enterprises Ltd successfully argued Alaska is liable to pay a roughly $8 million "minimum royalty" payment every year until 2039. It said a 2014 trademark licence agreement between Virgin and Virgin America Inc, which was acquired by Alaska's parent company in 2016, required the annual payment even if Alaska stopped using its branding.
Elliott's decision to hold a stake in Southwest (LUV) comes while the airline is suffering from multiple woes.