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abrdn plc (ABDN.L)

LSE - LSE Delayed Price. Currency in GBp (0.01 GBP)
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155.20+5.55 (+3.71%)
At close: 05:36PM BST
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  • The Telegraph

    Why your super-rich fund manager is facing oblivion

    “It’s been tough for the industry to remain relevant through all the change,” says Martin Gilbert, who founded Aberdeen Asset Management and guided it through several transformative mergers before stepping back in 2019 after nearly four decades. His firm has since had to struggle on without him – and its vowels after rebranding as Abrdn.

  • The Telegraph

    Dropping vowels hasn’t done us any harm, insists Abrdn

    Abrdn has defended its decision to drop most of the vowels from its name following claims that the brand makeover has made it a victim of “corporate bullying”.

  • The Guardian

    No, Abrdn, you can’t bully a company

    Brief letters: Silly company name | Gendered assumptions | Hard geezer’s drink | Spooning and forking