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Kellogg's cereal cafe to snap, crackle and pop into Times Square

  • A bowl of 'The Circus' cereal, which is Raisin Bran with toasted peanuts and banana chips, is displayed at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    1/9

    A bowl of 'The Circus' cereal, which is Raisin Bran with toasted peanuts and banana chips, is displayed at the Kellogg's NYC cafe in New York

    A bowl of 'The Circus' cereal, which is Raisin Bran with toasted peanuts and banana chips, is displayed at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    REUTERS
  • Guests eat cereal at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid TPX IMAGES OF THE DAY
    2/9

    Guests eat cereal at the Kellogg's NYC cafe in New York

    Guests eat cereal at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid TPX IMAGES OF THE DAY
    REUTERS
  • An employee retrieves a cereal order at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    3/9

    An employee retrieves a cereal order at the Kellogg's NYC cafe in Midtown Manhattan in New York

    An employee retrieves a cereal order at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    REUTERS
  • Guests eat cereal at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    4/9

    Guests eat cereal at the Kellogg's NYC cafe in New York

    Guests eat cereal at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    REUTERS
  • Employees work at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    5/9

    Employees work at the Kellogg's NYC cafe in New York

    Employees work at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    REUTERS
  • Bowls of cereal are displayed at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    6/9

    Bowls of cereal are displayed at the Kellogg's NYC cafe in New York

    Bowls of cereal are displayed at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    REUTERS
  • A guest looks at a cereal menu at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    7/9

    A guest looks at a cereal menu at the Kellogg's NYC cafe in New York

    A guest looks at a cereal menu at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    REUTERS
  • A guest photographs as he pours milk on his cereal at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    8/9

    Guests eat at the Kellogg's NYC cafe in New York

    A guest photographs as he pours milk on his cereal at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    REUTERS
  • Guests receive their cereal order at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    9/9

    Guests receive their cereal order at the Kellogg's NYC cafe in New York

    Guests receive their cereal order at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
    REUTERS
A bowl of 'The Circus' cereal, which is Raisin Bran with toasted peanuts and banana chips, is displayed at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
Guests eat cereal at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid TPX IMAGES OF THE DAY
An employee retrieves a cereal order at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
Guests eat cereal at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
Employees work at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
Bowls of cereal are displayed at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
A guest looks at a cereal menu at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
A guest photographs as he pours milk on his cereal at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
Guests receive their cereal order at the Kellogg's NYC cafe in Midtown Manhattan in New York City, U.S., June 29, 2016. REUTERS/Brendan McDermid
Yahoo Finance Canada

Kellogg Co is offering a grrrr-eat new spot for cereal-lovers, with the opening of its first cereal cafe in New York City's Times Square, the company said on Wednesday.

The maker of Frosted Flakes and Rice Krispies said a bowl of cereal at the cafe, which opens July 4, will cost anywhere between $6.50 and $7.50 and can be eaten in or taken out.

There are plans to launch a delivery service later in the year, the Battle Creek, Michigan-based company said in a statement.

This gallery originally appeared as a Reuters article here.