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Yahoo Finance Canada launches livestream show Crisis Management, a playbook for small business survival

Crisis Management, a new live show presented by Yahoo Finance Canada.

As the COVID-19 pandemic continues to wreak havoc on the economy, many businesses across the country are hurting, some even struggling to survive as demand disappears and capital is harder to come by.

Companies small and large are grappling with difficult questions as a result of the virus outbreak: What should I be doing for my employees? How do I make up the sales I’ve lost because of the lockdown? What is the best way to ensure my business survives through this incredibly tumultuous time?

The challenges are unprecedented and complex. To help navigate all the uncertainty, Yahoo Finance Canada is launching a new live show called Crisis Management, with the first episode starting this Thursday.

Every Tuesday and Thursday at 2 p.m. ET, we’ll sit down with expert strategist Mark Satov, founder of Satov Consultants, to get to the bottom of the many questions businesses have amid the coronavirus pandemic. The show will be streamed live on Yahoo Finance Canada, as well as on Facebook and Twitter.

Mark Satov, a strategy expert and founder of Satov Consultants

Satov has more than two decades of experience as a strategist, and says he hopes the show will help small business owners in particular get the advice they need to help make it through this crisis.

“Running a small business is frankly just as hard as running a large one – I know because my consulting business is a small business,” he said.

“I have worked with lots of businesses as they navigate difficult situations. So I hope to have some helpful suggestions to improve results, and that by sharing experience with our audience, we can generate a sense of community and a belief that we can see our way to the other side.”

If you’re a business owner trying to get through this crisis and have a question you want answered, or an experience that you want to share, please get in touch. Submit your question ahead of time in the comment section below, tweet us at @YahooFinanceCA or email

We’ll also take your questions throughout the livestream, so keep those questions coming and join us every Tuesday and Thursday at 2 p.m. ET for the latest Crisis Management.

Download the Yahoo Finance app, available for Apple and Android and sign up for the Yahoo Finance Canada Weekly Brief.