Why NBC is losing Olympics viewers to Facebook, Snapchat

Stocks (^DJI, ^GSPC, ^IXIC) are under pressure at the midday mark, with utilities (XLU) leading the way down, and consumer discretionary (XLY) barely in the green. Keith Bliss of Cuttone & Co. joins us live from the New York Stock Exchange.

To discuss the other big stories of the day, Alexis Christoforous is joined by Yahoo Finance’s editor-in-chief Andy Serwer and Yahoo Finance’s Seana Smith.

Olympic nightmare
NBC has been dealing with a major problem since the start of the Rio Olympics. Prime-time ratings are down 25% compared to the 2012 games among 18- to 49-year-olds, according to Bloomberg. Does NBC need to ignore this figure and concentrate on re-branding its online coverage?

One small step for commercial use
It was only a matter of time, but after 15 years, the International Space Station is going commercial. NASA published a request for information directed to the private sector for innovative ways to use the station. NASA isn’t publicizing the ideas it’s receiving, but what do we know about the shift to commercial use of the ISS?

Getting schooled by Tyra Banks
Supermodel Tyra Banks is moving to the head of the class. Banks will be co-teaching a class at Stanford’s business school. The spring elective is called “Project You: Building and Extending Your Personal Brand.” Can students can learn anything about branding from Tyra Banks?