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Visa (V) Extends Merchant Solutions with TrialPay Deal - Analyst Blog

Zacks Equity Research
Updated

Visa Inc. V – the biggest payment processing company in the world – inked a deal to acquire TrialPay, an e-commerce payment platform that, with the help of promotions connects merchants with consumers. The takeover is expected to be completed in the fiscal third-quarter 2015.

Visa is focused on providing merchants solutions in order to increase sales, reduce risk, streamline operations, and drive loyalty. Post-acquisition, Visa will integrate TrialPay into its product portfolio to provide the above through targeted promotions. This will enable merchants to deliver real-time offers to Visa cardholders.

Furthermore, TrialPay’s technology will now be integrated with Visa’s existent data and analytics capabilities. This will allow merchants to receive more timely and valuable customer insights going forward.

With this move, Visa intends to attract new merchants and also increase loyalty among existing customers. The addition of TrialPay will benefit Visa by strengthening the existing loyalty and offers platform. The move would also help Visa merchants enjoy higher sales and incentivize the cardholders to make more purchases.

Additionally, Visa declared that U.S.-based consumers will now be able to make a secure Visa payment with the help of Samsung’s new payment service – Samsung Pay  – in Samsung Galaxy S6. This service is scheduled to be launched this summer. Notably, MasterCard Inc. MA cardholders will also be able to do online purchases using Samsung Pay.

Currently, Visa carries a Zacks Rank #3 (Hold).

Other Stocks to Consider

Better-ranked stocks in the financial transaction services sector include Global Payments Inc. GPN and Ingenico S.A. INGIY. Both the stocks hold a Zacks Rank #2 (Buy).


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VISA INC-A (V): Free Stock Analysis Report
 
MASTERCARD INC (MA): Free Stock Analysis Report
 
GLOBAL PAYMENTS (GPN): Free Stock Analysis Report
 
INGENICO SA (INGIY): Get Free Report
 
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Zacks Investment Research