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Twitter just made a big leadership change to its struggling consumer products team
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Twitter interim CEO Jack Dorsey
Twitter just made a big change to its product team, putting Jeff Seibert in charge of the company's consumer product efforts.
The move means that Senior Vice President Kevin Weil, who is Twitter's head of product, will no longer have as much day-to-day, hands-on management of the core Twitter product, which has struggled to grow its number of users.
Weil will continue to oversee all products at Twitter (including things like ad products, developer products and the Periscope video streaming app). In fact, Seibert will report to him. But Weil won't be as involved as before in the core consumer offering.
The reorg, which was first reported by Re/code and has been confirmed by Business Insider, marks the latest change at Twitter under interim CEO Jack Dorsey, who expressed his displeasure with Twitter's performance during the most recent earnings call.
And it is the latest example in the seemingly endless game of musical chairs that has come to define the company over the years. Weil was promoted to the head of product position in October 2014, replacing Daniel Graf who had gotten the job only six months earlier.
Twitter is still searching for a permanent CEO, roughly three months after Dick Costolo announced his resignation. In a separate report on Wednesday, Bloomberg reported that Twitter's CEO headhunting firm has reached out to former Cisco executive Padmasree Warrior and CBS Interactive boss Jim Lanzone about running the company.
Twitter's board will meet on Thursday to discuss the status of the CEO search, Bloomberg said. Pressure is mounting for the company to appoint a permanent leader as executives jump ship, morale suffers, and the company's stock gets pummeled.
Twitter declined to comment on the record.
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