Tony Hawk is the latest celebrity to drop into the cannabis business. The skateboarding legend’s House of Hawk LLC has announced an agreement with Chilliwack, B.C.-based licensed producer 1933 Industries Inc. (TGIF.CN).
House of Hawk and 1933 subsidiary Infused MFG said they will launch several co-branded CBD wellness products over a two-year term in North America in a news release on Monday.
CBD or cannabidiol is rapidly gaining popularity as a means to treat aches and pains. Infused’s Canna Hemp X line targets the action sports market, where physical injury is virtually impossible to avoid.
The partnership will leverage Hawk’s iconic Birdhouse Skateboards brand. Birdhouse team members Clive Dixon, Ben Raybourn, David Loy and Clint Walker will help support the new partnership via social media.
“We're excited to be a part of this new movement that is becoming more recognized as a healthy alternative to recovering from the aches and pains that we regularly incur in the action sports world,” Hawk wrote in the news release. “We couldn't be happier to join forces with Canna Hemp, an established and trusted partner with an expertise in this market."
Hawk joins cannabis celebrity investors and brand leaders such as Snoop Dogg, Whoopi Goldberg, Willie Nelson, Martha Stewart, Seth Rogan, and the Trailer Park Boys.