Yahoo Finance TikTok, Captiv8 Expands Partnership With Social Commerce Integration
Captiv8, the influencer marketing platform for brands, said it has expanded its partnership with TikTok to include an integration with TikTok Shop.
Terms of the deal were not disclosed.
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The expansion aims to foster improved collaboration and open more opportunities between content creators and brands. That could mean more money for brands as well as creators. Captiv8 said in a statement that integrating TikTok Shop into Captiv8’s Affiliate offering “will further enhance Captiv8’s robust social commerce solutions.”
The partnership follows the launch of Captiv8’s “Branded Storefront” platform, allowing creators to operate a single storefront with all their content instead of having multiple affiliate links across different platforms. Coupled with the TikTok Shop integration, the Branded Storefront platform claims to take social commerce to a new level, allowing for a larger marketing funnel — a win for brands and creators.
“As the cornerstone of TikTok Shop, creators and brands play a pivotal role in driving sales, and Captiv8 aims to offer capabilities to empower both groups,” the company said. “Captiv8’s integration with TikTok Shop leverages the influence of creators who are already engaging with specific brands and products, transforming discussions into commerce through shoppable content, affiliate partnerships, and seamless in-platform discovery and checkout — all in one click.”
For consumers, they get greater access to their favorite brand champions while having a much-improved shopping experience.
Krishna Subramanian, chief executive officer and cofounder of Captiv8, said the company is committed to driving innovation in the creator economy. “Our enhanced partnership with TikTok Shop represents a significant step forward in our mission to empower brands and creators with unparalleled social commerce capabilities.
“By integrating TikTok Shop into our Affiliate offering, we are enabling seamless, shoppable experiences that turn engagement into sales and inspiration into action,” the CEO added. “This collaboration underscores our dedication to providing cutting-edge solutions that meet the evolving needs of the market and set a new standard for social commerce.”
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