The 10 Most Expensive Domain Names of 2012

Domain names can cost as little as $2. But if they're highly desirable, they can be sold for millions.
DN Journal keeps tabs on all domain name sales and updates its year to date sales list weekly.

In 2010, Sex.com became the most expensive domain name in the world when it sold for $13 million. By comparison, the highest selling domain name this year cost $2.45 million.

NOTE:  Web businesses have other assets and are not domain only sales, so they were not eligible for this list. For example, Insure.com was bought for $16 million as a fully-operating, profitable company. Most buyers and sellers remain anonymous for legal reasons, so names/companies are not included in this article.

Flickr via Leo Reynolds10. 60.com sold for $310,000

Date sold: 5/9/12
Sold via: KuwaitNet.com









bj.com8. (tie) BJ.com sold for $325,000

Date sold: 6/6/12
Sold via: Toby Clements Newsletter










Vi.com8. (tie) VI.com sold for $325,000

Date sold: 10/13/12
Sold via: Private sale









giftbasket.com7. Giftbasket.com sold for $350,000

Date sold: 11/21/12
Sold via: FindYourDomain










jackpot3. Jackpot.com sold for $500,000

Date sold: 4/18/12
Sold via: Moniker








freewebsite.com3. (tie) Challenge.com sold for $500,000

Date sold: October 13, 2012
Sold via: Private sale








Computer and SatPhone/Geoffrey Ingersoll3. (tie) WebHosting.co.uk sold for $500,000

Date sold: 10/31/12
Sold via: Sedo








Challenge.com3. (tie) FreeWebsite.com sold for $500,000

Date sold: 11/7/12
Sold via: Private Sale








PersonalLoans.com2. PersonalLoans.com sold for $1,000,000

Date sold: 10/26/11
Sold via: DomainNameSales








1. Investing.com sold for $2,450,000

Date sold: 12/14/12
Sold via: Private Sale








Source: DN Journal

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