Yahoo Finance Teva Introduces Aventrail, The Brand’s Most Innovative Trail Running Sandal
Aventrail delivers an entirely new sensation of freedom while running and adventuring outdoors.
GOLETA, Calif., June 26, 2024--(BUSINESS WIRE)--Teva®, a division of Deckers Brands (NYSE: DECK), is continuing to push the boundaries in performance footwear, introducing the first-of-its-kind, trail running sandal built for an uninhibited run experience. Aventrail was created to bridge a gap in the trail running market between running sandals with minimal support and modern running shoes with underfoot innovation and cushion. Delivering the responsiveness of a running shoe and sensation of a sandal, the new Aventrail is built for the backcountry with a foot-hugging W Strapping System, HYPER-COMF underfoot cushioning, and a durable Spider Rubber® outsole with tiered traction lugs for grip on trails.
"The difference between a true performance trail running sandal and trail running shoe is the elevated experience of freedom. This sandal has the qualities of a running shoe (grip, cushion, propulsion,) but now has additional high-performance elements," says Jean-Luc Diard, Global VP of Innovation at Deckers Brands and Co-Founder of HOKA(R). "The Aventrail sandal has extra breathability—key for performance and well-being—and the ability to lock down your foot. Then comes feel. You feel further connected with nature through the fact that you can enjoy everything about it, at the speed you want, because your feet feel uninhibited— they can experience extra sensations with less in between you and the outdoors."
Aventrail’s key differentiator is the engineered knit sandal upper which offers breathability and forefoot lockdown, combined with the responsiveness of HYPER-COMF cushioning and the durable Spider Rubber® outsole to offer ample support on downhill descents. The W Strapping System provides a secure and personalized fit, allowing for a unique sensation of forefoot freedom with less material on the upper when compared to a standard running shoe. Aventrail can be worn with or without socks based on the runner’s preference.
"Teva introduced the very first sport sandal 40 years ago at its inception, and to now unveil Aventrail, the brand’s first sandal specifically designed for trail running, is a huge milestone and testament to the brand’s history and next evolution in outdoor performance," says Lee Cox, Vice President and General Manager of Teva, Ahnu, and Sanuk at Deckers Brands. "Backed by category credibility, Aventrail introduces a new era of functional Teva shoes, and we’re thrilled to continue innovating with this new category expansion and product assortments."
Designed for trail runners, fast hikers, and outdoor enthusiasts looking for high quality products, new technology, and comfort for all-day adventures, additional features of the Aventrail include:
W Strapping System provides secure lockdown, adjustability, and a personalized fit
Engineered knit upper offers breathability and forefoot stability on varied terrain
HYPER-COMF technology combines responsiveness of SuperCritical Foams and supportive EVA that offers ample cushioning on downhill descents
Nylon plate delivers a propulsive ride and balanced uphill acceleration
Durable Spider Rubber® outsole with weight reducing cut outs
Tiered traction lugs for grip on trails
Webbing made from 100% recycled plastic using traceable, verifiable REPREVE® polyester yarn by Unifi®
Weight: Men’s 11.9 oz (337 g), Women’s 9.7oz (275 g)
Drop: 6 mm (.24 in)
Stack Height: 33.5 mm heel/27.5 mm toe
Aventrail is now available for purchase on Teva.com (MSRP: $145): LINK
About Teva®
In 1984, Teva created the world’s first sport sandal on the banks of the Grand Canyon. The brand outfits free-spirited adventure-seekers all over the world with versatile, modern outdoor footwear. In 2020, Teva committed to reducing the brand’s environmental impact by ensuring 100% of its iconic straps are made with recycled plastic, so future generations can continue exploring the wild world around them. Learn more about Teva, a division of Deckers Brands, at teva.com or follow @Teva.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA®, Teva®, Sanuk®, and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
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