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Taiwan Semiconductor’s $8 billion bet that it can woo Apple away from Samsung

The earnings were good. But the real story in Taiwan Semiconductor’s fourth-quarter announcement today was the contract chip-maker’s plans to plow some $9 billion into capital expenditures—that is, spending to boost Taiwan Semiconductor’s production capabilities. Just shy of $8 billion of that will go towards making products “including 28 nanometer technology units,” reports Bloomberg. (The components on chips get more tightly packed as technology advances; 28 nm is a measure of the size of the features—transistors and wires—etched into today’s most advanced chips).

The company needed to boost its 28 nm production. Qualcomm, a big chip designer that subcontracts the manufacture of its chips to companies like Taiwan Semiconductor, said earlier this year that it was having to turn to other suppliers because of a shortage of capacity. But Taiwan Semiconductor’s stock has been surging in recent months on expectations that it will soon strike a deal to pump out 28-nanometer chips for Apple too. The shares were up about 33% over the last six months, even before today’s earnings report.

Company officials didn’t address the question of supplying Apple today. But the rumors have investors excited. Most recently, a report appeared in the China Times (link in Chinese) that Apple is already planning trial chip production runs with Taiwan Semiconductor.

Nobody seems to know for sure if this is a done deal. But it stands to reason. Taiwan Semiconductor could help resolve Apple’s somewhat uncomfortable relationship with South Korea’s Samsung Electronics, which currently supplies 32-nanometer chips for Apple’s iPhone 5 and its fourth-generation iPad tablet. The uncomfortable part is that besides being a supplier to Apple, Samsung is also its chief rival as a smartphone maker. And the odd cohabitation has generated a flurry of lawsuits in recent years, making it logical for Apple to seek out another supplier that could satisfy its vast appetite for chips.

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Samsung doesn’t plan on going quietly into that good night. The company is spending about $4 billion to upgrade its chip plants in Austin, Texas to the 28-nanometer standard. With several other suppliers getting into the game too, you have the look of a good, old fashioned chip fight shaping up. And judging by the answer that Morris Chang, Taiwan Semiconductor’s chairman, gave to an analyst’s question today, TSMC is spoiling for one:

Can I say something about competitors in general, the advanced technology competitors? Well, you know who they are as well as I do. So I think every one of them is a formidable competitor, but I also think that we are ready to tackle, to fight every one of them, as we have always been ready to fight every new competitor.



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