WestJet Airlines Ltd.‘s discount carrier Swoop is adding several new destinations to its flight network ahead of the summer season.
The ultra low-cost carrier announced on Tuesday it will add London, Ont., Kelowna, B.C., and Oakland, Calif. to its list of destinations this summer, while scaling back on some routes for the season, such as to Puerto Vallarta in Mexico.
Swoop will offer service from London to Halifax six times a week, as well as daily flights to between London and Edmonton and Abbotsford, with prices beginning at $139 for a one-way ticket. Flights between Kelowna and Winnipeg, and between Edmonton and Oakland, will be offered three times a week, with one-way tickets starting at $119 and $159, respectively.
“The summer schedule focuses on realizing economies of scale,” Swoop’s president Steven Greenway said in a statement.
“We have created a schedule that leverages our existing network while expanding to a limited number of strategic destinations.”
Swoop officially launched last summer, with service from Halifax, N.S., Hamilton, Ont., Winnipeg, Man., Edmonton, Alta. and Abbotsford, B.C. It has since expanded its destination list to serve transborder destinations (including Las Vegas, Fort Lauderdale, Orlando, and Tampa) and Caribbean destinations (including Montego Bay, Puerto Vallarta and Cancun.)
The discount airline is in part a response to new entrants in the Canadian commercial airline space, particularly Flair Airlines, another low-cost airline that services many of the same routes Swoop does.
WestJet’s chief executive previously said that Swoop has exceeded expectations that the company had for the airline. Last August, Swoop reported a load factor – a measure of how full flights are – of 95 per cent.