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Supermodels Can't Stop Wearing This Affordable Denim Brand That Makes Your Butt Look So Good

·2 min read
Gigi Hadid
Gigi Hadid

Backgrid Gigi Hadid

It honestly took me a while to like jeans again. After wearing sweatpants and leggings for a year straight, it was hard to imagine wearing rigid blues again, but I've now formed such a deep love for denim — I guess distance does make the heart grow fonder. I'm now on a secret mission (or, well, not so secret anymore) to find the best jeans ever — a hard feat and one I'm still working on — but the flattering, make-your-butt-look better options from Rolla's are becoming a top contender.

My pick was reaffirmed when supermodel Gigi Hadid stepped out in Rolla's earlier this week. She wore the Genie Jeans, a vintage-inspired style that lands high on the waist and has a tapered balloon-leg that hearkens back to the '80s. Hadid styled her Rolla's with a simple black tank top, leather trench, and black braided slides. A necklace, rectangular-framed sunnies, and a mini bag rounded out her look.

Hadid's jeans have a unique silhouette, but her simple styling trick of ever-so-slightly rolling up the cuffs further adds to their cool factor. The looser fit around the leg keeps the bottoms chill and laid back, while the model's styling ensures they maintain a hint of elevation. Love!

Free People Jeans
Free People Jeans

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Shop now: $109; freepeople.com

Rolla's jeans have long had a reputation for being super comfy and for looking extremely good on. Whenever I wear my East Coast flares, I swear my butt looks the best it ever has. I don't know what's woven into this denim's DNA, but some booty magic is definitely in there.

Hadid is just the latest of a slew of supermodels who have been wearing Rolla's jeans on repeat for years. Her sister, Bella Hadid, wore a pair of corduroys from the brand that sold out lightning fast after she posted an Instagram of herself wearing them; Irina Shayk is also a fan of the denim, opting for classic light-wash styles with subtle distress.

The best part about Rolla's, aside from their super flattering design, is that they're pretty affordable for really good jeans. Most ring in around $100, with Hadid's jeans going for $109. But given the high probability that you'll be wearing them nonstop, the cost per wear will eventually go down to pennies.

Shop some of the best Rolla's you can get at Free People right now, and if there's a pair you like, get them now. Sizes in lots of the most popular styles, like their Original Straight-Leg and Sailor Jeans are selling out fast.

Free People Jeans
Free People Jeans

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Shop now: $99; freepeople.com

Free People Jeans
Free People Jeans

Courtesy

Shop now: $109; freepeople.com

Free People Jeans
Free People Jeans

Courtesy

Shop now: $109; freepeople.com

Free People Jeans
Free People Jeans

Courtesy

Shop now: $119; freepeople.com

Free People Jeans
Free People Jeans

Courtesy

Shop now: $119; freepeople.com

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