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Strength Seen in Krispy Kreme (DNUT): Can Its 5.4% Jump Turn into More Strength?

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Krispy Kreme (DNUT) shares soared 5.4% in the last trading session to close at $14.75. The move was backed by solid volume with far more shares changing hands than in a normal session. This compares to the stock's 4.1% loss over the past four weeks.

Krispy Kreme’s stock is gaining from strength in its omnichannel model and global expansion strategy. The company is benefiting from focus on delivered fresh daily or DFD strategy. Apart from these, Krispy Kreme’s successful marketing campaigns, limited time offerings and innovations bode well.

This doughnut wholesaler and retailer is expected to post quarterly earnings of $0.09 per share in its upcoming report, which represents a year-over-year change of -30.8%. Revenues are expected to be $383.16 million, up 9.7% from the year-ago quarter.

While earnings and revenue growth expectations are important in evaluating the potential strength in a stock, empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.

For Krispy Kreme, the consensus EPS estimate for the quarter has remained unchanged over the last 30 days. And a stock's price usually doesn't keep moving higher in the absence of any trend in earnings estimate revisions. So, make sure to keep an eye on DNUT going forward to see if this recent jump can turn into more strength down the road.

The stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>

Krispy Kreme is a member of the Zacks Consumer Products - Staples industry. One other stock in the same industry, Franchise Group (FRG), finished the last trading session 4.9% higher at $38.80. FRG has returned -6.9% over the past month.

Franchise Group's consensus EPS estimate for the upcoming report has remained unchanged over the past month at $1.23. Compared to the company's year-ago EPS, this represents a change of +6%. Franchise Group currently boasts a Zacks Rank of #3 (Hold).

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