CHART OF THE DAY: Stop Calling iPads 'Mobile' Devices

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This post is part of the Roadmap To The Future Series. Roadmap To The Future explores innovative industry trends and breakthroughs in science, entertainment, and technology. This series is sponsored by Verizon.

In November 2010, Facebook held an event at its headquarters to talk about new mobile products.

After the presentation, a reporter asked Mark Zuckerberg why there was no talk of a Facebook iPad app. At that point, the iPad was only a few months old, but it was already a phenomenon. Facebook hadn't yet rolled out an app.

"iPad's not mobile, next question," said Zuckerberg to laughs from the audience. He followed up saying, "It's not mobile, it's a computer, it's a different thing."

Apple had successfully marketed the lightweight, portable iPad as a mobile device. So the reporters in the room were incredulous that Zuckerberg didn't call the iPad a mobile gadget.

Two years later, it's clear that Zuckerberg was right. The iPad isn't any more of a mobile gadget than a MacBook Air. The iPad is just a PC.

As you can see in this chart from our Death of the PC presentation, over 90% of tablet usage is done right inside the home.

People need to stop calling the iPad, and other tablets, mobile devices. They're home PCs that are a little easier to carry around.



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