Stocks in play: METRO Inc
Will officially launch its proprietary loyalty program, Moi Rewards, in Ontario on Thursday, October 24, with RBC's Avion Rewards as its core loyalty partner. The Ontario launch is an evolution of the Moi Program and follows the successful 2023 launch of METRO's Moi coalition loyalty program in Quebec. Most recently, the 2024 Leger Wow Survey ranked Moi as the most widely used loyalty program in Quebec, with 79% of Metro customers actively engaging with the program and experiencing its benefits. METRO Inc shares T.MRU are trading down $0.15 at $84.61.
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