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Snipp Launches A Groundbreaking New Augmented Reality Solution and Powers Latest Issue of Student Talk Magazine

Marketwired

WASHINGTON, DISTRICT OF COLOMBIA--(Marketwired - July 26, 2013) - Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), today announced the official launch of its augmented reality product, SnippAR.

SnippAR (http://ar.snipp.com) allows marketers to deliver seamless and immersive augmented reality experiences for their customers. Users can unlock interactive content by simply holding the opened app in front of an augmented reality trigger. A trigger can be an image, physical object or certain geographic locations.

There are many useful applications for augmented reality including virtual visits, 360º tours, store & location finders, training & education programs, interactive maps, print-to-mobile activations, product catalog activations and virtual gaming.

The product debuted in the Middle East market under the brand SnippKhayal with Lexus as its first client. SnippKhayal is available for download on iTunes and Google Play.

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Snipp has received vast interest in the technology from leading brands, both regionally and globally. They will soon be launching a specific AR solution for the North American market.

Following the product's early success, Student Talk, a specialized magazine published by the PH7 Publishing house, used SnippAR to drive engagement and interactivity in the latest issue. Users downloaded and opened the Snipp Khayal app to unlock interactive videos within the magazine. Student Talk is the first magazine in Kuwait to use AR technology.

Aya Kabbara, Managing Director of Snipp Middle East, said, "Publishers in Kuwait are beginning to see the power of Augmented Reality. It is a great way to interact and engage with readers on a one-to-one level. Magazines like Student Talk are positioning themselves as leaders in this emerging space by becoming early adopters of Augmented Reality technology."

To see demos, examples and learn more about SnippAR, please visit http://ar.snipp.com.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with three main solution sets:

  • Response: Mobile activations that make offline campaigns more interactive.

  • Infrastructure: Tools to create scalable mobile destinations and experiences.

  • Validation: Mobile workflows to validate purchases and other customer actions.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward- looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.