Scouting America CEO: Our name change was long overdue—and today’s divisions prove the role we have to play is more important than ever

Fortune · Courtesy of Scouting America

In a society defined by spirited debate and diversity, America has long leaned on its shared values and mutual aspirations for the common good to carve a path to prosperity and progress. However, the intensity of today’s division and discourse has me concerned we are losing sight of this path.

Beyond political arenas where we can expect debate, consider the divisions and gridlock plaguing our everyday institutions. Businesses that had been growing more vocal in support of humanity’s basic needs for the environment and a diverse, equitable, and inclusive society are quieting down amid legal and stakeholder uncertainty. Distrust in the media we’ve relied on to inform productive debate is accelerating, with a third of U.S. adults under 30 turning to TikTok to get their news, according to Pew Research.

I look around at today’s divisions, and I cannot help but wonder about the prospects for tomorrow’s leaders. Unless we teach and model the skills of tolerance, integrity, and inclusive leadership to our youth, the future solutions to our greatest challenges risk the paralysis of discord.

We can reverse this trend by restoring young people’s focus on the common interests that transcend our differences, and I believe organizations like scouting can help. For 114 years, Boy Scouts of America has provided young people with the experiences and training required for strong character development and values-based leadership. More than 130 million Americans have been through its programs, developing life skills through the 12 points of the Scout Law.

As an Eagle Scout myself, I camped out, learned scoutcraft, and even made the famed trek to Philmont, while gaining the skills required to work with people of all beliefs and backgrounds. Scouting has had a profound impact on my life: When I became a parent, I wanted my children to experience its joys and lessons, and when I became a business leader, I leaned on its values as I built a track record for turning around businesses by aligning global organizations for growth.

The passage of time and history has compelled the BSA to weather challenges and embrace change, guided by the timeless values of integrity, respect, and service to others. Today, we know these values are not confined to a single gender, race, or identity—and our move to rebrand as Scouting America reflects that.

As we look to this next chapter, I am proud to stand alongside the more than 1 million young men and women and the 460,000 dedicated adult volunteers serving in local councils throughout the country. Last year, Scouts recorded 7.1 million hours of service to their respective communities valued at over $225 million while earning over 1.3 million merit badges that encouraged interest and exploration in future careers, vocations, and hobbies in areas ranging from health care and social services to sustainability and sports.