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Scotiabank Welcomes P.K. Subban as Its Newest Hockey Ambassador
MONTREAL, QC--(Marketwired - September 29, 2015) - Scotiabank dropped the puck on Canada's unofficial 5th Season -- the hockey season -- with the announcement of the Bank's newest Hockey Ambassador, NHL® Star P.K. Subban.
Scotiabank made the announcement today at its Brossard Branch in Quebec, when P.K. surprised the NDG Atom Panthers by showing up while they visited their sponsored branch.
Originally from Toronto, ON, P.K. grew up playing community hockey in the GTHL and is now a star player for the Montreal Canadiens, a Scotiabank-sponsored team for the past five years.
"Growing up playing in the Canadian minor hockey program, I'm drawn to the way that Scotiabank's sponsorship of hockey spans all aspects of the game," said P.K. Subban, Montreal Canadiens all-star defenceman. "The team at Scotiabank recognizes that hockey has the power to connect communities and people across the country."
As Scotiabank's Community Hockey Ambassador, P.K. will:
Be featured in "Portraits of the 5th Season", Scotiabank's hockey documentary series on Scotiabank's Wednesday Night Hockey, starting October 7 on Sportsnet.
Support Scotiabank's sponsorship of local community hockey teams across Canada.
Participate in some of Scotiabank's special hockey events for Scotiabank customers throughout the season.
Integrate with Scotiabank's social media channels about local hockey and 5th Season initiatives.
"We believe it's important to build teamwork and camaraderie in sport and community," said Clinton Braganza, Senior Vice President, Canadian Marketing at Scotiabank. "Hockey is a shared passion for our customers and employees and it's an important part of our community and sponsorship strategy. With P.K. as our new Community Hockey Ambassador, we have someone who embodies those same values, and understands the importance of Canada's unofficial 5th Season -- the hockey season -- has on our lives in Canada."
Scotiabank supports hockey from the community level to the professional level across Canada.
"The heart of our hockey sponsorship program is in communities," said Carole Chapdelaine, Senior Vice President, Quebec and Eastern Ontario at Scotiabank. "Scotiabank's Community Hockey Sponsorship program is proud to support over 5,000 community hockey teams across the country each season."
"I'm proud to work with Scotiabank as an Ambassador to its hockey program," said Subban. "I look forward to meeting hockey players and families across the country and to celebrating our shared passion for Canada's game."
About Scotiabank
Scotiabank is the Official Bank of the NHL®, NHL Alumni™, CWHL, Vancouver Canucks®, Winnipeg Jets®, Toronto Maple Leafs®, Ottawa Senators®, Edmonton Oilers® and the Calgary Flames® whose home arena is the Scotiabank Saddledome. The Bank also has a partnership with the Montreal Canadiens®. Scotiabank's Community Hockey Sponsorship Program supports over 5,000 minor hockey teams in communities across Canada. To find out more about Scotiabank's hockey programs, please visit www.scotiabank.com/the5thseason.
Scotiabank is Canada's international bank and a leading financial services provider in North America, Latin America, the Caribbean and Central America, and parts of Asia. We are dedicated to helping our 21 million customers become better off through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. With a team of more than 87,000 employees and assets of $863 billion (as at July 31, 2015), Scotiabank trades on the Toronto (BNS.TO) and New York Exchanges (BNS.TO). Scotiabank distributes the Bank's media releases using Marketwired. For more information, please visit www.scotiabank.com and follow us on Twitter @ScotiabankNews.
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