REVEALED: Secret video shows Snapchat's new glasses

Snapchat has been working on secret sunglasses for years, but an unreleased video obtained by Business Insider is the first glimpse at what the product will look like.

Snapchat

(Business Insider)

Called "Spectacles," the glasses appear to have a small camera on their frame — similar to the prototype Business Insider first noticed that CEO Evan Spiegel had been wearing in public about a year ago.

At the beginning of the video, a ring around the camera flashes lights, apparently to signal it is recording. The rest of the video weaves through images people might want to record, like a kid's birthday party, before it closes on a shot of grandparents watching the film on their phones.

This is the first time there has been public evidence of the project beyond photos taken of Evan Spiegel wearing an early prototype on the beach. The video ends with a title screen that says "Spectacles" by "Snap Inc."

After Business Insider obtained and posted the video, Snapchat told the Wall Street Journal that the company was changing its name to Snap Inc., and that the glasses, called Spectacles, would go on sale soon for $129.

Here's the first commercial:

There are signs that Snapchat could be ready to debut the glasses in New York soon. Zach Kahn posted a photo to Twitter on Thursday that showed a Snapchat ghost with different eyes than normal covering the front of a building on Wall Street.

The end of the Spectacles ad has the same matching "eye" as the ghost on Wall Street does.

5 days later, it changed. pic.twitter.com/4l6p5kLUMK

— Zach Kahn 🎉 (@zkahn94) September 23, 2016

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