Q1 2024 Viad Corp Earnings Call

Participants

Carrie Long; Treasurer & Executive Vice President, Investor Relations; Viad Corp

Steven Moster; President and Chief Executive Officer; Viad Corp

Ellen Ingersoll; Analyst; Viad Corp

David Barry; President - Pursuit; Viad Corp

Alex Fuhrman; Analyst; Craig-Hallum Capital Group LLC

Kartik Mehta; Analyst; Northcoast Research

Presentation

Operator

Yes, good afternoon. My name is Matt, and I'll be your conference operator today. At this time, I would like to welcome everyone to Viad Corp's first-quarter 2024 earnings conference call. (Operator Instructions)
Thank you. Carrie Long you may begin your conference.

Carrie Long

Good afternoon, and thank you for joining us for Viad's 2024 first-quarter earnings conference call. We issued our earnings press release after the market close today, along with an earnings presentation, which are both available on our website at viad.com. We will be referring to specific pages from the presentation during the call as we discuss our business performance and outlook.
And I'd like to point out that our earnings press release and presentation contain important disclosures regarding non-GAAP measures that we'll be referring to during the call, including adjusted EBITDA and adjusted net loss.
During the call, you'll hear from Steve Moster, our President and CEO and President of GES; Ellen Ingersoll, our Chief Financial Officer; and David Barry, President of Pursuit.
Before turning the call over to Steve, I'd like to remind everyone that certain statements made during the call, which are not historical facts may constitute forward-looking statements. Information concerning business and other risk factors that could cause actual results to materially differ from those in the forward-looking statements in the bound in our annual quarterly and other current reports filed with the SEC.
And with that, I'll turn the call over to Steve, and we'll start on page 4 of our earnings presentation.

Steven Moster

Thanks, Carrie, and thanks to all of you for joining our call. I'm happy to report that our first quarter results were in line with our expectations and were off to a strong start for 2024. Gds's strong first quarter performance drove margin expansion with healthy revenue growth and pursuit delivered 14% revenue growth during the seasonally slower period and successfully launched its New Flyer Chicago attraction.
We're optimistic about the year ahead and are maintaining our favorable outlook for strong growth as positive trends continue for both businesses. We're in a position of strength with accelerating business activity on the horizon and expect to deliver approximately 16% to 30% year-over-year growth in our full year consolidated adjusted EBITDA at Pursuit, we have an exciting peak summer season ahead and are on track to continue setting new records for both revenue and EBITDA.
This year, we're seeing signs of robust demand for our destinations and experiences, including flyover Chicago. At GES, we expect to continue delivering impressive profitable growth this year from healthy industry demand. Our strong non-annual shows schedule and our transformed margin profile.
Now let's get into the detail starting with Ellen, who will review our financial performance and guidance.

Ellen Ingersoll

Thanks, Steve. I'll start on page 6. With our consolidated first quarter results, revenue increased $12.7 million or 4.9% year over year with healthy growth at both Pursuit and GES. Consolidated adjusted EBITDA increased $0.9 million and our first quarter adjusted net loss improved by $0.3 million.
Our GAAP basis net loss attributable to the ad was $4.2 million higher than the 2023 first quarter, primarily reflecting increased non-operational items and income tax expense. As a reminder, our 2023 first quarter GAAP net loss included a $2.1 million favorable tax matter.
As shown on page 7, Pursuit's first quarter revenue grew 4.6 million or 14% year over year, and adjusted EBITDA decreased $5.8 million during the seasonally slow period for six revenue growth was led by attraction ticket revenue, which increased 25% due to higher effective ticket prices and a 10% increase in visitors. We saw particularly strong demand for our Sky Lagoon attraction in Iceland and our new flyover Chicago attraction that opened in March.
Pursuit suggested EBITDA decline primarily reflects increased operating costs to support higher business volumes. And as we move into the next two quarters of higher activity revenue growth will more than offset our wider seasonal law.
As shown on page 8, QTS delivered consolidated revenue growth of $8.1 million or 3.6%, and adjusted EBITDA growth of $2.2 million during the first quarter when adjusting to exclude the unfavorable impact of major non-annual shows, GES's first quarter year-over-year revenue growth was about 6%. Spire delivered revenue growth of $0.9 million or 1.5%.
Excluding the impact of major non-annual events, Spyros revenue growth rate was about 7% versus the 2023 first quarter, driven by strong spending from existing and new clients. Qts exhibitions delivered revenue growth of $6.3 million or 3.7% excluding the impact of major non-annual events, key US Exhibitions revenue growth rate was about 5% versus the 2023 first quarter. As show sizes continue to improve. We ended the 2024 first quarter with total liquidity of $137.2 million, comprising $48.8 million in cash and $88.4 million of available capacity on our revolving credit facility.
Our first quarter cash flow from operations was an outflow of $7.5 million, which was lower than expected due to working capital timing. Our capital expenditures totaled $20.7 million, including approximately $8 million of growth CapEx at Pursuit. We ended the quarter with $488.4 million of debt. And our net leverage ratio was 2.7 times, which is near the low end of our target ratio range of 2.5 to 3.5 times while we are comfortable with our level of debt and strong liquidity position, we've been focused on lowering the cost of our debt. On April 26th, we successfully repriced our Term Loan B, which had a remaining outstanding balance of $320 million at the end of the quarter. Very pleased to say that we reduced our borrowing rate by 75 basis points to silver plus 4.25% and removed the additional silver credit spread adjustments. This repricing will reduce our annual interest cost by more than $2.5 million.
Next, I'll cover our 2024 outlook on page 9 before turning the call over to David for additional color on pursuit, we continue to expect very strong growth in full year consolidated adjusted EBITDA and are reaffirming our guidance range of $171 million to $191 million for Pursuit.
We continue to expect full year adjusted EBITDA to be in the range of $105 million to $115 million on mid-single digit revenue growth for the full year, adjusted EBITDA margin of about 30% as compared to 26.4% in 2023. For Pursuit's second quarter, we expect adjusted EBITDA to be in the range of $20 million to $24 million as compared to $19.5 million in the 2023 second quarter.
For TDS, we continue to expect full year adjusted EBITDA to be in the range of $80 million to $90 million as compared to $68.2 million in 2023, with a full year adjusted EBITDA margin of about 8.5% as compared to 7.7% in 2023.
We expect KE to deliver low double-digit revenue growth, including about $65 million of net incremental revenue from major non-annual shows, we expect QTS' second quarter adjusted EBITDA to be in the range of $34.5 million to $38.5 million versus $26.8 million in the 2023 second quarter, we expect new wins and continued underlying growth to more than offset the impact of major non-annual shows, which are expected to negatively impact revenue by about $10 million during the second quarter with the meaningful full-year EBITDA growth we are anticipating.
We also expect very strong operating cash flow, particularly in the third quarter with Pursuit's seasonal contribution and GDS's two largest non-annual shows taking place for the full year. We continue to anticipate an operating cash inflow in the range of $120 million to $140 million, and we are planning for full year capital expenditures of $65 million to $70 million, including growth CapEx of about $20 million.
At Pursuit, we are committed to being good stewards of shareholder capital and will balance value-enhancing growth investments with maintaining a strong balance sheet and ample liquidity. I also want to quickly comment on our expectations for tax expense, which absent guidance from us is very challenging to model given our jurisdictional tax positions.
For the full year, we anticipate an effective tax rate of 27% to 28% and during the second quarter, we expect an effective tax rate of 15% to 16%.
Now David and Steve will provide further insight into our business performance and the exciting growth coming our way at Pursuit NTES. David, over to you.

David Barry

Thanks, Ellen. And let's dive into Pursuit. We've had an encouraging start to what should be another year of record-setting revenue and EBITDA and continued margin expansion.
I'll start by discussing our attractions performance on Page 11. Pursuit's year round bucket list attraction started 2024 with strong momentum. Our ticket revenue grew approximately 25% to $18 million, and this was driven by the powerful delivery of our guest experiences, an impressive increase in visitation, which was up about 10% and continued focus on our revenue maximization and pricing initiatives.
Our same-store ticket revenue grew by 18% year over year with substantially higher effective ticket prices. Sky Lagoon was a big contributor to our success with robust demand for the geothermal attraction experience.
In Iceland, we continued to benefit from the increase in volcanic activity that has affected certain parts of the country, bringing more visitors into the center of Reykjavik. Iceland has been experiencing higher visitation, and our team has done a terrific job growing the business and increasing awareness at Sky Lagoon.
Additionally, on March 1, we successfully opened our new world-class attraction. Flyover Chicago is a phenomenal experience with an exhilarating flight ride that captures the story and spirit of Chicago. We have an ideal location at Navy Pier, which sees about 9 million visitors each year.
In our first month of operation, we had strong visitation received really favorable reviews and delivered positive adjusted EBITDA. We're well-positioned for a solid 1st year for our newest build growth investments.
So next on page 12, for hospitality, our one-of-a-kind lodges delivered solid room revenue performance of about $8 million during the seasonally slower period. We experienced some softness early in the year from unfavorable weather in ski conditions within our destinations. But as conditions normalize later in the quarter, results rebounded quickly with about 7% year over year over year -- pardon me, room revenue growth in March, and our team did an incredible job maximizing revenue and hustle to offset the weaker early season.
Forest Park Alpine Hotel that we opened in 2022 continues to be a solid build to growth investment. In addition to our portfolio, this elevated forest inspired property in the heart of the mountain talent. Jasper realized strong year-over-year room revenue and RevPAR increases during the quarter.
Additionally, the new founders cabins that we added to Pyramid Lake Lodge last summer contributed incremental room revenue and available rooms during the quarter. These new accommodations are a great example of a recent successful refresh growth investment that enhance the guest experience and expanded capacity within our existing well-performing business.
We continue to expect growth in full year room revenue and RevPAR as our seasonal properties ramp open in the coming months. Our hospitality businesses are in iconic destinations with strong perennial demand. And as this demand builds into the season, it creates compression in the market iconic destinations with strong perennial demand, a finite that base and high occupancy. When you combine it together with pricing power, it's a great recipe for success.
As shown on page 13, our room revenue on the books for 2024 is ahead of this time last year with strong improvements in ADRs for both our Canadian and US lodging properties. This early booking pacing trend is encouraging, and I'm optimistic about the peak season ahead.
Lodging pacing is a leading indicator of destination demand and the strength we're seeing in advanced booking supports our favorable outlook for both our lodging and our attractions we continue to expect favorable leisure travel trends and the prioritization of discretionary spend on experiences. And we provide the iconic unforgettable and inspiring bucket list experiences that global travelers are looking for.
So overall revenue growth, you can see on page 14, our overall revenue growth trajectory. For the first three months of the year, our revenue increased about 14% and set a new record for the first quarter. We continue to expect full year revenue to grow mid-single digits from strong guest demand, pricing power and increased visitation from both home and abroad. We're gearing up for a busy peak summer season, and we're in great shape from a seasonal staffing perspective.
Next, let's look at page 15 and discuss our adjusted EBITDA margin expansion for the full year, we expect to drive further margin improvement and achieve our target adjusted EBITDA margin of about 30% through higher attraction visitation with strong throughput, revenue management and careful focus on labor and expense management.
We're ready to deliver another year of record-breaking results with our full year adjusted EBITDA expected to be in the range of $105 million to $150 million. And this is about triple the amount of EBITDA we produced in 2015 and reflects the strength of our powerful refresh build buy growth strategy.
Our results will benefit from our newest build investment, flyover Chicago, as well as other smaller refresh investments at our well instrumented and high-performing existing experiences. These refresh investments include expanding the wellness ritual at Sky Lagoon in Iceland, launching a new tour experience at the Columbia ice field adventure in Jasper, expanding our guest capacity with the new boat at McClean Lake and opening a new food and beverage experience at the West Glacier village in Montana.
So now let's talk about our exciting future beyond 2024 with continued profitable growth looking ahead, we expect continued multiyear margin expansion with a goal of reaching an adjusted EBITDA margin of 33%.
We remain very focused on boosting our profitability and believe that 33% is the optimal level for our business while still having appropriate resources to continue to deliver great staff and guest experiences, maintain our assets, maximize our pricing power and successfully deliver additional growth investment.
Our remarkable journey to meaningfully scale pursuit is ongoing and our successful refresh build buy strategy remains unchanged. We have a strong pipeline of organic and inorganic investment opportunities to help accelerate our growth in 2025 and beyond.
In everything we do is in support of our vision for what pursuit has become and our vision is to be the world's leading provider of iconic bucket list attractions and vertically integrated hospitality experiences.
So just as I conclude my remarks, most importantly, I just want to say a big thank you to our pursuit team members who've been working hard to get us ready for a kickoff to the season and to create extraordinary experiences and lasting memories for our guests and staff in 24. Steve, back to you.

Steven Moster

Thanks, David. Philips switchover to GTS. Starting with GS exhibition trends on page 17, same-show revenue and save show event sizes. Our key revenue drivers for the GTF exhibition business. We're very happy to see that both metrics continue to improve year over year versus pre-pandemic levels.
As I've discussed on past calls, our same show revenue metric has returned to pre-pandemic levels as our exhibition team has done an incredible job delivering great service and growing revenue per square foot of event space through smart pricing and compelling service offerings.
However, the size of events as measured by same-store square footage remains about 10% below pre-pandemic levels. We see this as a meaningful opportunity for further revenue and margin growth as event sizes continue to recover, which we believe will continue through 2025.
And given GES' flexible cost structure, each incremental same show dollar flows to EBITDA at a high rate. We're encouraged by the favorable trends we're seeing and strong demand within the event industry are well established leadership position in key tradeshow markets, long-standing client relationships and multiyear contracts with high renewal rates put us in a strong position to retain and grow events.
Entering this year, GSX admissions revenue was already over 90% sold and under contract, we are well positioned for a solid year performance from exhibitions.
Now let's talk about Spira on Page 18. Spire is built for strong revenue growth of high single to low double digits from new and existing clients in the large fragmented, growing experiential marketing market as one of the few experiential marketing agencies with end to end capabilities and global reach, we are well positioned for growth.
Our winning growth strategy is focused on retaining, growing and expanding our clients starting with retain. It is important that we maintain our marquee client base and use it as a foundation for future growth. Spire already has strong positions with leading companies in targeted industries.
We represent over 1,500 corporate clients and the best of the best moving to grow, we are focused on accelerating our existing client revenue with new products and services beyond the tradeshow floor to pursue untapped revenue opportunities.
Next, expand. We're utilizing our competitive differentiators, including unmatched global capabilities to penetrate new markets and acquire new clients. I'm very pleased to share that we have now reached a total of 60 new client wins since launching Spira as a discrete experiential marketing agency with NGDS in early 2022. This is a testament to the strength of the Spire team and capabilities as well as the importance of experiential marketing as a means for brands to connect with customers in a powerful way.
On page 19, you can see GDS's overall revenue growth trajectory. Gds is experiencing improved industry dynamics and steady underlying growth when adjusting to remove the impact of major non-annual events.
Gds's consolidated revenue grew by 6% in the first quarter for TS exhibitions that growth rate was about 5%, driven by same show revenue growth. Notably US exhibitions same-show revenue grew about 6% and event sizes grew about 2% compared to the prior year first quarter for Spiro, the adjusted growth rate was about 7%, driven by our success winning new clients and growing revenue from existing clients.
Corporate marketing budgets are exceeding 2019 levels as corporate marketers are finding new ways to engage with their target audiences through experiential marketing. Additionally, participation at trade shows and conferences continues to improve and the demand for treasury services is approaching 2019 levels.
These favorable trends, along with a strong major non-annual shows schedule, give us confidence in our outlook for the full year. As Ellen mentioned, earlier, we continue to expect QTS to deliver full year revenue growth in the low double digit range. The GES team is laser focused on executing our client experiences in front of us.
The second and third quarters of this year will be particularly strong for GTS. The second quarter will benefit from a high volume of new business spends and the third quarter we'll see incremental revenue of about $85 million to $90 million for major non-annual shows.
The most significant new event for the second quarter is the McDonald's 2024 worldwide convention which is one of the largest client projects. Spira will deliver this year. And it's a terrific example of the power of the GDS collective where Spyros provides the sizzle and GS exhibitions provides the infrastructure during April team members across Spire O and GS exhibitions came together to transform Feira de Barcelona into a temporary center for McDonald's mega-brand, led by Spire's strategy, creative and production talent and supported by GDS's logistical capabilities.
We partnered with McDonald's to create a high impact community experience for 14,000 internal and supply chain stakeholders from across the globe.
Now let's take a look at page 20 and discuss our adjusted EBITDA margin expansion. I'm very happy with the results that we're seeing from our efforts to drive margin improvement at GES. We achieved an 8% adjusted EBITDA margin for the first quarter, which is up 70 basis points year over year.
Our transformed cost structure is paying dividends with our strong major non-annual shows scheduled this year and our ongoing focus on efficiency gains, we expect to deliver an adjusted EBITDA margin of about 8.5% for the full year.
Now let's talk about our exciting future beyond 2024 with continued profitable growth, GES is focused on maintaining revenue levels in 2025 despite the unfavorable impact of major non-annual shows. Gs exhibitions is already selling and winning events in 2025 and beyond.
And Spire continues to add to its client roster and work with existing clients to support them across a wider spectrum of experiential marketing activities. Additionally, we have a robust multiyear roadmap of lean initiatives to enhance our margin each year.
We expect to hold at or above our 8% adjusted EBITDA margin target beyond 2024 with and without the benefit of our major non-annual shows the fundamental changes we made to reduce GTS acquisition cost structure and build Spira growth capabilities have transformed GES's margin profile.
Now in closing, we're thrilled with our performance and the strength we are seeing across our businesses as well as the bright future, we see ahead of us. We remain committed to our strategy to create extraordinary experiences and strong returns for our shareholders. I want to thank our hard-working and dedicated employees and our shareholders for your continued support and beyond.
And with that, we'll open up the call for questions.

Question and Answer Session

Operator

(Operator Instructions)
Bryan Maher, B. Riley Securities.

Great. Thank you and good afternoon. My question was mainly are on the Pursuit side, maybe starting with some Iceland. Is there it can maybe you can update us as to what the current situation is with the of the volcanic activity in Blue Lagoon is little again, still shut down, maybe just a little bit more color there would be helpful.

David Barry

Sure, Ryan. So the holistic plan is visitation to Iceland overall is up was up in February was up in March. And so it both airlift and visitation into the country is strong. There are periodic closures at that part of in that part of the country where the Blue Lagoon is located, they may be closed for several days and reopening.
Overall, what it's done is on the days when there has been volcanic activity, it drives visitation into the center of Reykjavik because people had perhaps plan to go in one direction and because of road closures are heading in a different direction back into the center.
So definitely it's been beneficial for Sky Lagoon in terms of visitation overall, though, Iceland, on its way to have a really, really strong summer. It's increased airlift from across Western Europe and North America. So no red lights there. It all all green light.

And maybe moving on to Chicago, flyover, can you draw any correlation or lessons learned from opening Las Vegas and how that possibly helped with the opening of flyover Chicago or are they just such different markets that the dynamic between the two don't correlate?

Yes.

David Barry

I mean, I think we're seeing very strong response in Chicago, a really strong visitation out of the gate in our 1st month, definitely tracking well, that positive EBITDA in the 1st month. So we're happy with that. I think our presence at Navy Pier, the fact that we're working together with the other attractions there. It's a much less competitive market than in Las Vegas, and I think it's a very compelling story so far, while we see continued improvement in Las Vegas, we see an incredibly strong start in Chicago, and that's going quite well.

And then just last for me on Pursuit RevPAR for this upcoming year, putting the first quarter aside for a minute, I think we look at lodging names that we cover. It's generally kind of low to mid single digit RevPAR expectations in the US. I know that with what you've done in Canada, you expect kind of some stronger activity there. But do you have any general thoughts on RevPAR numbers as you look at bookings for this upcoming season?

David Barry

Yes, good question, Brian. I think first, I would look more globally at how we're pacing for the summer. So there's a few factors that really drive our performance and our sense of confidence for the coming year. Number one, consumer confidence overall is higher year over year. Secondly, we're on trend in terms of experiences over things, and that's a very positive momentum behind us. We have a strong US dollar, which corresponds to a weak Canadian dollar, which drives tourism into Canada.
We have an increase in airlift into each of our destination gateways, Canadian lodging, you'll see that on slide 13, pacing up 24%, ADR of 14 in the U.S., up 3%, ADR up nine. We're deliberately managing inventory in the U.S., which is really a positive. Our iconic locations also benefit from compression. So unlike city hotels or hotels on the side of the highway and select service and a variety of other, you know, comparables the comparison that's quite different.
So for us, we see this all of this momentum driving a strong season, things early indicators like our pursuit path, which is up double digits. Compression in markets drives yield, which correspondingly will drive RevPAR.
And we're being quite selective, especially in our US properties where we've learned that it's not beneficial to sell everything in March and April, and we're holding onto inventory and as we get closer to date, releasing that at much higher yields. So we feel quite confident and we're benefiting also from a bundling attraction product with our lodging products. So we have a real strong feeling of momentum heading into the season.

And then just last for me on the G side, I mean, it's only been two months since you just reported your fourth quarter numbers, but it doesn't appear on the surface and we have been able to drill down some since you released the information about an hour ago, but it doesn't seem like there's a whole lot of difference in the new GES. kind of outlook versus where we were six, seven weeks ago. Is that the proper way to think about it?

Steven Moster

Yes, absolutely, Brian. I mean, I think the trend has been consistent for several quarters now on the exhibition side, the revenue on a same-store basis and the square footage on a same-store basis continue to improve year over year. And that's a trend that we think will continue throughout the year. And on the X on the Spire side of the business, we continue to have a very compelling offering and being able to win new clients and bring them onboard so far. Yes, we continue to kind of deliver in the same path that we have the last couple of quarters.

Great. Thank you. That's all for me.

Steven Moster

Thanks, Brian.

Operator

Tyler Batory, Oppenheimer.

Good afternoon. This is Jonathan on for Tyler. Thanks for taking my questions and first one for me on GS. two-part question and Steve, we've talked about this in the past, but can you just give us an update on the bridge there, recovering the same shows square footage back to 2019 levels. Is that still 2025 story? Or how are you thinking about that?
Secondly, can you speak on the sustainability of pricing power, should we expect that 8% gap between same-store revenue in the same square footage to stay consistent as square footage presumably recovers next year?

Steven Moster

Yes. So I would refer back to kind of page 17 within our investor presentation, I think it's important to look at the growth year over year. Do you want to compare a quarter year over year because sometimes the mix of shows and the types of shows within the quarter, it will vary from quarter to quarter. So I think what we saw in the first quarter was a continuation of really strong growth both and the revenue on a show basis, but also in the square footage going up, getting very close to the flat with 2019.
In terms of revenue and still being down about 10%. And I think this trend will continue going through probably through 25 until we have a full recovery. And then it will grow beyond beyond 25. So this is kind of in line with kind of our expectations for the business, and it has been for the last couple of quarters. So feel very good about that.
Additionally, you asked about the pricing power within the business. We've done a very good job over the last year and a half or so of garnering significant price increases that helped and drive the business forward. And I see our ability to continue doing that going forward, kind of in the mid-single digit range, and you'll continue to see a gap between the revenue on a same-store basis versus the square footage on a same-store basis. So we're going to continue to drive everything we can to drive revenue on these individual shows and pricing is one major.

Okay, excellent. Thank you for all the color on that. And then switching gears to the Pursuit side of things, you gave some pacing statistics in terms of bookings. And I'm just interested if you can give a little more detail kind of what you're seeing more real-time and bookings, et cetera, when we start to look at the peak summer season.
Is there any sense of weakness or slowing sorry to emerge and the consumer traveler that you guys are saying and yet it's pacing strongly behavior in terms of spending guest spend per visit, advance demand for things like restaurant bookings and specific sightseeing tours?

David Barry

And I would say that all of the channels are experiencing strong demand. We're not seeing any weakening at all in terms of spend and actually are being judicious in terms of selling out on a variety of things because we're we know the demand is coming. And we're just really managing inventory effectively and being attentive to maximizing price and managing availability.

Okay. Great. Appreciate the color on that. And then maybe last one for me, helpful. Commentary on flyover Chicago. With that Bill completed any early color on markets that might make sense for further expansion of flyover and maybe an update on Toronto, if there is any or if you can provide, I'll start with Toronto.

David Barry

So you know, ongoing progress with Canada lands in the city of Toronto, and I hope we'll have an update on that. I think in the coming months. But that continues really no, no speculation as to further locations. We're working on improving the performance in Las Vegas and really managing the very successful launch of Chicago, and we're focused also on looking into the future. We've got a great pipeline of both organic and inorganic opportunities within And so very focused on our iconic locations, very focused on things that no integration risk, no new market risk, things that we can invest within our specific business and improve. And so we have a long list of great refresh projects. We have a long list of other opportunities in each geography, and that would be our focus going forward.

Okay, perfect. Thank you for all the color. That's all for me.

Steven Moster

Thank you.

Operator

Alex Fuhrman, Craig-Hallum.

Alex Fuhrman

Hey, guys. Sorry about that. Thank you very much for taking my question here on the I wanted to ask if I could about what you're seeing and on the Pursuit side in terms of group travel, it seems like over the past year or so on pretty much everything I've been working really well for you guys. Probably the one thing that has not materialized as we'd all hope has been on travel from China to North America has been really disappointing and remains well below pre-COVID levels.
So wondering what you're expecting for this year in terms of the group travel business and, you know, are you seeing other countries kind of stepping in here and replacing on the volume that's presumably not being made back from from Chinese group.

David Barry

Thanks, Alex. Great question. With China. I think you always have to consider Asia in its entirety. So while the Chinese market has not fully recovered and is beginning to travel. There's a few really interesting things that are happening. So airlift, as an example, out of Japan into North America, both Canada and the US Canada specifically is about 111% and greater than what it was pre pandemic, which is quite interesting when you look at lift from Tokyo.
And then if you think about Asian travel, WestJet, which is the Canadian version of Southwest, has launched direct flights from Vancouver to Seoul. And so those flights have been added. And then Air Canada is increasing flights to Hong Kong, larger aircraft to Shanghai. They've extended seasonal service to Bangkok, and they've launched new direct routes from Vancouver to Singapore.
So the airlift out of Asia, excluding China for a second. The airlift out of Asia is increasing, which is driving visitation and growth from those particular markets. What's quite interesting is China recovering, and it is happening more slowly, but that's giving room and inventory to other countries that are taking on that inventory. So specifically, Korea, specifically, some growth coming out of India and then strong growth coming out of Japan as China does return.
What's interesting is that will drive compression and then in turn driving yield because we set aside a finite number of rooms that we allocate into the group market. So attractions are performing well. We've got the ice fields go into returning to its levels, and that's taking a little bit longer than we would have hoped given its history and dependence on Chinese tourism travel, but the other channels coming out of Asia are performing well.
One interesting fact is China has worked hard to eliminate visa requirements and one of the growing segments now that the third biggest segment going into Iceland is actually Chinese travel. So quite interesting to see that growth accelerate.
And so I expect that things will normalize. And this year, we have, I think, really good demand from our various tour and travel partners team has done a good job of reallocating inventory where China perhaps might be a little bit behind, and we're allocating more space to other tour and travel partners on a forward look for 25 because we're actively contracted for 25.
Our demand from Asian partners increasing. And that's happening also now as we're in the contracting process for 26 because we operate two seasons generally ahead in those categories. So it's not a complete return from China, but definitely growing and then strong performance from across Asia. So things are looking positive for the summer.

Alex Fuhrman

Great. That's really helpful on appreciate that, David, you mentioned the the Columbia ice field. You have curious if the and the groups that are coming from elsewhere in Asia are showing the same proclivity to do the I feel the venture and the Skywalk and stay at the Glacier View Lodge, I believe those properties and really cater catered a lot more to that to that Chinese market.
Are you seeing the productivity of those assets on start start to recover alongside the rest of your assets?

David Barry

We are. And I think that it's also something to remember that the Chinese group travel primarily was very, very early season and later on in the season.
So there's still white space to fill there. So we're working to fill that. If you recall, last year, we talked a lot about the pursuit pass and you were able to see a little bit of those different attractions when he visited the pursuit path is tracking quite well, where double digits ahead of where we were at this time last year.
So that's encouraging because that bolsters all of the attractions to the Banff Jasper collection. And so we're pleased with that.
And that pre-commitment is important because folks are betting, they're going to do all the activities, and that's why they're buying the frequency product and they're prepaying for it. So that's also helpful.

Alex Fuhrman

Great. That's really helpful. Thank you very much. You're welcome.

Operator

(Operator Instructions)
Kartik Mehta, Northcoast Research.

Kartik Mehta

Good afternoon.
Just looking at the GDS business and the other commentary, obviously sounds very positive in the results positive. I'm wondering as you're talking to companies, are they is there any hesitation for forward spending?
Are your seating cuts been maybe travel and companies making cuts elsewhere so I'm wondering as you look at some leading indicators, if there's any indicators that would say if there's any slowdown or is it business as usual and companies are continuing to respond?

Steven Moster

Good question, Kartik. We continue to see strong demand for the services. As you know, we start working on an event about a year in advance that event taking place and working directly with corporations that will be attending and attending those trade shows. And so we get a window into that are spending probably six months, three to six months before the event actually takes place. And right now, we continue to see the strength that we saw all the way through 2023 so far.
Yes, it's we continue to be on the same trend. And so there's been no change to that. And on the spirit side, we also continue to see corporate marketing budget and being very healthy and spending at all types of branding activities, whether it's tradeshow or any kind of corporate event or and a brand activation event, we see pretty strong.
Correct. And then just on the Pursuit side, I think you guys talked about potential inorganic growth. And I'm wondering if there's been any change in valuation or maybe how the owners are looking at it, or is this a situation where these are iconic properties, economic times really don't change much of the valuation.

David Barry

I'm happy to answer that one. You know, I can't really comment on on perspectives on valuations of things that we might be looking at. But I can tell you that there's lots of opportunity both within the business as we look at where we can improve. And if you think of that investments in our own business where we see opportunities.
And if you look over the track record, I mean tripling revenue and EBITDA since 2015, one of the ways we've done that is to reinvest into the business in the right places. So that process is ongoing. And we look every day at different organic opportunities that we can perhaps accelerate some of those things you're seeing coming to light this year with the expansion of the ritual at Sky Lagoon and additional vote of the lead Lake where we know we have significant dimensions.
All of those types of investments really help grow the business in terms of things outside the company. And again, there's lots of opportunity. And as we strengthen our position and balance sheet as stronger opportunities are there, and we'll be ready to go take advantage of that when the timing is.

Kartik Mehta

Right. And then just last one on pursuit in the last year, the result of labor was hard to get and wage growth was very significant. I'm wondering as you're gearing up for that season this year, the summer travel season this year, maybe where that stands and how it might be different than it previously?

David Barry

Yes. I think if you go down memory lane, I mean, 23 with a much much easier year to hire and to onboard than it was in 21 and 22. 21 in particular, was very tough during the pandemic, but thank goodness All of that's behind us. We're fully staffed up. We have a great team of folks from around the world, whether it's J. one, visa holders and working in our US properties or young people from across Canada and across the world joining us on the Banff Jasper collection. And so we're really fully hired our team's done a great job recruiting. We're in the middle of onboarding and opening. Now I would say spirits are high and they're ready to welcome guests from all around the world.

Kartik Mehta

Thank you very much. I really appreciate your time.

Operator

Kartik, thank you for your question. There are no further questions at this time. Steve Moster, I turn the call back over to you.

Steven Moster

Thank you very much and thanks to everybody thanks to our employees across the globe and to our investors for their support in Riyadh. And we look forward to giving you another update at the end of the quarter. Thanks, very much.

Operator

This concludes today's conference call. You may now disconnect.