Player Unknown’s Battlegrounds, the progenitor and once-reigning champion of last-player-standing battle royale gaming that's swept the video game world by storm, has hit over 400 million players globally across all platforms.
As a perk and potential sop to bring new players to its personal computing platform, PUBG is offering the full version of its full-throttle game for $19.99 -- a 33.33 percent cut from the game's regular price.
The offer includes classic maps Erangel and Miramar and the all-new Sanhok, launching on June 22, according to a statement from the company.
PUBG has already moved 50 million units of its game across PC and Xbox One consoles and has hit 87 million daily players. Roughly 227 million players engage in PUBG's particular murder-death-kill competition every month.
"We are genuinely humbled by the ongoing success and growth of PUBG,” said CH Kim, CEO, PUBG Corp. “We are not resting on our laurels though, as we continue to focus on performance and content updates for current players to enjoy, and look to our future as we aspire to deliver the signature PUBG experience to fans worldwide."
While PUBG's rise has been swift, hitting the 400 million figure in a little over six months since its worldwide release (and over 15 months since its early access release), the game's publisher has been beset with competitors nipping at its heels.
Already, the game has been toppled from the top slot by the new player on the battle royale block -- Fortnite.
In April alone, Fortnite pulled in $296 million for its own last-avatar-standing game -- and the game's popularity likely will only grow once the title takes its bow on the Android gaming platform later this month.
PUBG, the company, and its parent company, Bluehole, aren't taking the competition lying down. They've taken Fortnite’s creators to court, filing a suit against Epic Games over copyright infringement concerns. As we reported earlier, the South Korean suit, noted by The Korea Times, takes particular issue with Fortnite’s battle royale mode.
PUBG leadership declined to comment on the lawsuit.
- This article originally appeared on TechCrunch.