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Private Credit Market Is Set for a ‘Shakeout,’ PGIM CEO Hunt Says

Private Credit Market Is Set for a ‘Shakeout,’ PGIM CEO Hunt Says

(Bloomberg) -- PGIM Chief Executive Officer David Hunt said the private credit market is headed for a “shakeout” as investors set higher standards for which managers they choose.

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“Institutional investors are much pickier,” Hunt said Tuesday on Bloomberg TV. “We’re seeing fewer managers raise more money.”

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Investors increasingly want to see credit managers with longer track records and more considerable experience in the market, he said.

“Your ability to just set up a new shop and raise money is a lot less now than it was three years ago,” Hunt said. “There will be a bit of a shakeout in that — and that is no bad thing.”

PGIM believes institutional and retail investors will to continue to invest in private markets and private credit specifically. The direct lending and asset-based finance markets will keep growing as banks rein in lending to comply with more stringent capital requirements, according to Hunt.

“The good news is that actually private credit — particularly direct lending — is actually maturing,” Hunt said.

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